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New “Elemental Know-How” Blog Provides Forum for IP Intelligence Discussions

ATLANTA – (March 19, 2008) – Launched today as a resource for executives and professionals who conduct business online, the “Elemental Know-How” blog aims to provide information and discussions on the use and application of IP Intelligence.

The Elemental Know-How blog is sponsored by Digital Element, the leading provider of IP Intelligence solutions. The blog will offer a mix of news, tips, commentary, industry insight and opinion in an approach to help companies learn to harness the data contained in an IP address to customize and deliver Web content to support both their marketing and business objectives.

While Rob Friedman, executive vice president, Digital Element, will provide most of the commentary, he hopes industry leaders and experts from the digital content community will help enhance the discussions through their individual perspectives.

“As a pioneer in the IP Intelligence space and more than 10 years of experience with routing technologies, I feel qualified to share some of my thoughts and experiences in hopes to help companies deliver and customize content that is more relevant to their online audiences,” said Friedman. “Through the Elemental Know-How blog, I hope to open constructive, community discussions on the online consumer information available to companies and how they can apply it to enhance both their online and offline business.”

Commentary will focus on the areas of digital broadcasting, behavioral targeting, content localization, digital rights management, mobile advertising, e-commerce, local search, online video and social networks. For the latest commentary, visit the new blog

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world’s largest networks, websites, video portals and social networks, access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, video streaming localization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.

For more information on how to uncover new levels of insight about online users, please visit Digital Element is a business unit of Digital Envoy, part of the Landmark Interactive division of Landmark Communications.

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