GeoMprint™ is Digital Element’s new reverse geocoding solution targeted at mobile device traffic, converting a device’s raw location coordinates into more useful geographic information. This information allows clients to target mobile users with unmatched accuracy and reliability, bringing context to on-the-go interactions.
Key location information returned by this new solution includes ZIP/Postal codes, City, Country, Time Zone, and more, enabling clients to localize content, deliver targeted ads, prevent online fraud, manage geographic rights, and more.
Coupled with NetAcuity, GeoMprint allows for more comprehensive mobile targeting across connection types, meaning clients deliver localized messages to both online and mobile users alike.
Developed with today’s business in mind, Digital Element’s GeoMprint is a cost-effective, accurate and reliable solution built to address the evolving needs of the mobile space.