Digital Element is the Global IP Address Intelligence and Geolocation Leader

Digital Element is the Global Leader in IP Intelligence and Geolocation Insights

Our Mission

At Digital Element, we empower our clients’ decision-making and drive innovation by providing the world’s most trusted IP address and location insights, all with a strong commitment to safeguarding consumer privacy.

Over 25 Years of Excellence

For more than 25 years, Digital Element has set the standard for IP geolocation data and IP intelligence services.

Our patented technology provides real-time, accurate location insights, IP address connection and context across both desktop and mobile platforms, delivering unmatched accuracy while safeguarding user privacy.

Industry-Leading Technology

Proven by more than 20 patents, Digital Element sets the standard in IP geolocation data, delivering the most accurate and granular insights available.

Our innovative technology powers targeted advertising, personalized content, advanced analytics, content rights management, and plays a critical role in preventing fraud and cybercrime.

Trusted by Major Brands

Trusted by top websites, global brands, security firms, ad networks, social platforms, and mobile publishers, Digital Element powers crucial online initiatives. For over two decades, we’ve been elevating online experiences and driving secure digital operations for our clients.

Discover how our cutting-edge IP geolocation technology can take elevate your business to the next level today.

Why Leading Brands Choose Digital Element

Unmatched Accuracy & Precision

Geolocate IP addresses down to the postcode/ZIP+4 level. Accuracy is 99.99% at the country level, over 98%+ at a regional level, and more than 97%+ at the city level – worldwide.

Blazing Speed

Instantly access data by quering over 35,000 IPs per second, right when you need it.

Privacy First

All data is collected anonymously, without cookies or user tracking ― keeping you fully GDPR compliant. No personally identifiable information is ever gathered or stored.

Unmatched Coverage & Reliability

Covering 99.9999% of all seen Global IPs (IPv4 and IPv6) worldwide, our service works seamlessly even when GPS is disabled.

Global Support

Get free 24/7 access to expert support, ensuring you maximize the full potential of our data for your needs.

Ease of Integration

Use our data standalone or seamlessly embedded into your enterprise platforms. Flexible implementation options include API-based server software, flat-file downloads, or a high-performance cloud service.

Powerful IP Intelligence

Digital Element’s robust databases provide deep insights about your online audiences, driving smarter business decisions and outcomes. We offer 59+ fields including location, POI, mobile carrier, connection speed, proxy type/description, ISP, demographics, company name, and more. You’ll have the insights you need to stay ahead of the competition.

Awards and Recognition

Leadership Team

Jerrod Stoller

President

Josh Anton

Chief Strategy Officer

Kaitlyn O’Shaughnessy

Chief Financial Officer

Frank Bobo

Senior VP, General Manager

David Moser

Chief Architecture Officer

Jeff Burdette

Chief Information Officer

Vinod Kashyap

Chief Product Officer

Michael Kercher

Chief Privacy Officer

Digital Element Technology Timeline

1999

Introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space
Introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space

2001

Introduced NetAcuity and pioneered the “geo-intelligence” or “geo-location” space

2002

Named Technology Pioneer by the World Economic Forum
- The Technology Pioneer community recognizes early-stage companies from around the world for their design, development and deployment of new technologies and innovations poised to have a significant impact on business and society.

2003

Named Technology Pioneer by the World Economic Forum for second consecutive year
OTT provider CinemaNow becomes a customer focused on localization and content protection. While better-controlling access to their content was the primary focus, so was ensuring that certain countries were blocked and proxied users were identified. This could be looked at as the birth of Digital Rights Management for streaming.

2004

A patent was issued for the company’s automated traceroute technology, securing its status as the inventor of geolocation technology and recognizing it as a pioneer in IP Intelligence. This put the company on the fast-track for solutions used in a variety of internet applications and industries.
Crackle (aka Grouper) became a customer with interests in localization and content protection; they licensed our proxy database for embargo blocking and authenticating valid users.

2006

Sony purchases Crackle and becomes DE’s largest streaming client.

2009

Digital Element introduces NetAcuity Edge, the first validated, global, partner-contributed geographic ZIP code- and postcode-level data. This non-cookie-based dataset provided the market with a highly accurate hyperlocal IP geotargeting solution.

2010

First major growth in the commercial VPN markets forces a review and focus on more targeting capabilities for all circumvention traffic types.

2011

With the number of IPv4 addresses running out, the company unveiled a first-of-its-kind IPv6 database to help companies proactively prepare their services and content for the impending transition to IPv6. The new NetAcuity database helped ensure access to the largest segment of end users and devices.

2012

Launched NetAcuity Developer’s Edition for evaluation, small deployments, and developmental purposes.

2013

Major market shift towards streaming platforms/providers Issued a patent was issued for Digital Element’s hyperlocal geolocation technology
Digital Element starts to segment circumvention traffic types - identifying and naming them specifically to educate clients.
Digital Element earned accreditation from the Media Rating Council, the independent industry organization that ensures valid, reliable and effective audience measurement services, for its NetAcuity platform―becoming the first IP geolocation provider to gain MRC accreditation.

2014

Digital Element introduced NetAcuity Pulse, the industry’s first mobile-centric IP targeting solution. This addition brought new levels of device intelligence to help marketers reach an increasingly growing base of Wi-Fi users and fill the mobile gap.

2015

Digital Element begins offering daily access to its VPN/Proxy DB updates, giving customers even timelier data for analysis.

2016 - 2017

Clients collaborate with Digital Element to identify common end-points on their side to enhance circumvention traffic identification/context

2020

Growth in the industry is focused around “residential proxies”; Digital Element works with clients and partners to better identify this emerging type of web traffic.

2021

Digital Element acquires MadX to bolster its product offerings and technological expertise in VPN and proxy traffic analysis.
In recognition for its ability to protect the streaming media industry from piracy and other digital rights infractions, Digital Element is named to 2022 Streaming Media 50, Streaming Media’s annual list of the most important, most innovative, and most interesting companies in the online video space.

2022

Digital Element introduces Nodify, a new part of the company’s IP intelligence solution suite that provides critical context surrounding VPN traffic, enabling cybersecurity teams to understand the level of threat such traffic poses, as well as set policy around that traffic.

2023

In recognition of its ability to protect the streaming media industry from piracy and other digital rights infractions, Digital Element is named to the 2023 Streaming Media 50 list for the second consecutive year.
Ongoing collaboration with clients and partners on identifying residential proxies for DRM.
Digital Element introduces the IP Characteristics (IPC) database to enhance our Nodify threat intelligence platform by offering additional context regarding IP address attributes.

2024

Digital Element named “Data Solution of the Year for Marketing” in the 5th Annual Data Breakthrough Awards program.
Digital Element Wins “Groundbreaking Cybersecurity Analytics” and Earns “Publisher's Choice for Threat Intelligence” in 12th Annual Global InfoSec Awards at RSAC 202.

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