Why Choose Digital Element for Your IP Geolocation & Intelligence Provider

Whether your goal is to create an instant connection with a first-time site visitor; to deliver targeted advertising campaigns; to detect fraud; or to ensure that content is in the right hands, IP geolocation & intelligence technology is the solution to take your online interactions in the right direction — toward a closer relationship with your online audience.

What makes Digital Element different from other solution providers?

IP Intelligence Industry Pioneer & Technical Leader

Digital Element is the industry pioneer of IP geolocation technology, having been the first to introduce the concept and technology back in 1999.
No other provider has a technical solution to IP geolocation and intelligence like ours. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today.
Digital Element utilizes patented web-spidering technology and 20+ proprietary methods to triangulate the location, connection speed, and many other characteristics associated with an IP address. It combines this “inside-out” infrastructure analysis with “outside-in” user location feedback gleaned from a network of commercial partners to improve and validate its response at a hyperlocal level (city/postcode/ZIP+4).
Digital Element offers the only database that overlays mobile device-derived data to provide precision targeting of on-the-go users. Because Digital Element sources data from over 750 million mobile devices in a given thirty-day period, and confirms the location of IP addresses using the lat/long provided by the mobile devices, we are able to provide greater confidence as it relates to the actual IP address location.
Digital Element is working 24/7 to update its databases and send these updates to its clients and partners throughout the world on a weekly basis to ensure that they have the most up-to-date information available.

Data Quality – Coverage & Accuracy

We are the market leader in IP geolocation accuracy, mapping 99.99% accuracy at the country level; 98%+ at the regional level; and 97%+ at the city level — globally.
Our coverage is unsurpassed, returning results for 99.999% of all seen IP addresses.
Data updates occur weekly, meaning customers have the most reliable and up-to-date data.
We are independently audited by the Internet’s leading performance testing service, Keynote Systems, Inc.

Hyperlocal Targeting + Breath of Datasets

We are the only provider offering validated, premium IP-to-ZIP+4/postal code-level data worldwide for more granular and precise targeting.
No other provider offers the breadth of datasets which includes over 59 data points such as country/ region/city/postcode location, latitude/longitude, domain, ISP, mobile carrier name, connection speed and type, home/business, company name, demographics, proxy/vpn identification details, and more.

Privacy-Sensitive Technology

Our technology is based solely on network infrastructure analysis and is not derived from user interactions – no personally identifiable information is ever collected or stored.
Information is gathered totally anonymously, without tracking a user’s behavior and without cookies.

Reputation – The “Gold Standard” in the Industry

Digital Element was the first to introduce the concept of commercially viable IP-to-location data in 1999 and owns 20 different patents for its geolocation technology.
We are recognized as the de facto standard in geolocation technology, offering the most granular and accurate solution on the market.
Digital Element was named “Data Solution of the Year for Marketing” in the 5th Annual Data Breakthrough Awards program.
Digital Element was named winner of the coveted Global InfoSec award.
We work with some of the most recognizable global brands, among them Facebook, Yahoo, Google, Adobe, Oracle, the Trade Desk, CNN, Microsoft, Disney, Apple and eBay.

Ease of Deployment

Digital Element can be up and running in as little as 20 minutes.
We offer five deployment methods of installation: Server/API, Cloud Service, Parquet File Format, Text File Creator, and Embedded API. There is no price difference between methods—it’s whatever works best for your environment and particular use case.
Our solution can be used as a standalone product or can be seamlessly integrated within existing enterprise IT platforms, quickly and easily.
All common programming languages and computing platforms are supported.

Customer Care – 24/7 Customer Support

Extensive cross-industry and cross-application experience and expertise allow us to be a true partner to our customers — your growth and success is our first priority.
Our team continuously receives accolades for its responsiveness and thoroughness.
Customer care is a value-added service.