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Digital Element Spotlight

Blog Series

Targeting and Trust Series: Part Three – Using IP Geolocation to Overcome Marketing Challenges
Part three of this blog series examines how IP geolocation technology helps digital marketers overcome many of the challenges they face every day…

Featured Videos

In this white board video series, learn how Digital Element’s global IP geolocation data…

Featured Article

January 2021
Andy Ashley, International Marketing Director at Digital Element, discusses the many uses of IP geolocation data…

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Featured Spotlight

Affise Talks Campaign Uplift with IP Data

Dmitry Zotov, founder and CTO of Affise, discusses how the use of Digital Element’s IP intelligence and geolocation data gives clients increased conversion rates and better quality of traffic, while helping his performance marketing technology company stay more competitive.


What Does IP Location Mean?

IP location and intelligence data provides geographic location and new insights based on a user’s IP address. This allows for precision targeting and optimization in a privacy-sensitive manner, and provides other actionable insights for a variety of applications from ad targeting to analytics to fraud and security applications and more.

Visit our Geolocation page for more information on IP location technology and the benefits it can provide to your business.

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