Localize Content

Geolocation for Content Localization

IP Targeting Tools to Create Powerful Connections

When decisions are made within milliseconds, one-size-fits-all content is no longer sufficient in terms of engaging site visitors.  To capture eyeballs, leveraging NetAcuity® IP Intelligence and geolocation data allows companies of any size to customize content, language, currency, products, promotions and more, thus encouraging visitors to spend more time actively engaged on a website — and increase the chance of moving a user from research to action.

Digital Element’s NetAcuity IP Intelligence and geolocation technologies accurately and non-invasively identify the location of website visitors down to the ZIP and postcode level worldwide, and identify other attributes such as user connection type, whether the user is a mobile user or is behind a proxy, providing the information needed to instantly serve  more relevant content and improve the user experience.

What IP Intelligence Can Do For You

  • Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
  • Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
  • Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
  • Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
  • Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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Localize Content

View the Content Localization Application Sheet

Triangle

“This is an extremely exciting time for digital advertising. Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drive performance and results for their campaigns.”

Marco Muzzi, Marketing Director, AcuityAds
Triangle