The Matchbook Solution
In today’s AdTech landscape, advertisers and marketers have trouble reaching customers across fragmented marketing channels. Introducing Matchbook, an identity resolution tool for Brands, Agencies and other AdTech companies by reconciling fragmented first-party data to expand reach to additional advertising channels such as CTV/OTT. Matchbook returns highly accurate and targetable data, enhancing cross-platform, profile-based targeting and offline to online attribution capabilities.
Billions of aggregated device-derived observations are used to build our Location, IP, and MAID-centric databases, helping advertisers and marketers create a consistent and engaging experience for customers by reaching them across devices.
More On Matchbook