Location Targeting

Industry-Leading IP Geolocation Data

Digital Element’s geolocation and IP address intelligence solution, NetAcuity, identifies actionable information about online users such as geographic location, connection speed, domain name and more—information that is proven to help improve the relevance, reach and response of online activities.

The NetAcuity® Solution

NetAcuity® is our industry-leading solution for global IP location targeting precision and reach. NetAcuity offers unrivaled targeting at the country, region, city and postcode level―and is the only solution on the market that offers ZIP+4 targeting. The solution combines traditional infrastructure analysis and insights gleaned from a network of global commercial partners with location intelligence provided from mobile devices and billions of real-time data signals.

For companies that want to leverage proven, industry-leading location data to expand their global coverage, reach and precision for location-based initiatives, NetAcuity is the clear solution of choice.

More On NetAcuity

The Matchbook Solution

In today’s AdTech landscape, advertisers and marketers have trouble reaching customers across fragmented marketing channels. Introducing Matchbook, an identity resolution tool for Brands, Agencies and other AdTech companies by reconciling fragmented first-party data to expand reach to additional advertising channels such as CTV/OTT. Matchbook returns highly accurate and targetable data, enhancing cross-platform, profile-based targeting and offline to online attribution capabilities.

Billions of aggregated device-derived observations are used to build our Location, IP, and MAID-centric databases, helping advertisers and marketers create a consistent and engaging experience for customers by reaching them across devices.

More On Matchbook

What is IP Targeting?

Today’s expansive online ecosystem offers an endless stream of consumable content, including 7.5 million new blogs published every day and 500 hours of YouTube videos uploaded every minute. In the process, it’s estimated that people are exposed to 400 – 10,000 advertisements each day.

For marketers, breaking through the noise can be incredibly difficult IP Targeting can help.

What is IP Targeting

Technology Datasheet

Whether you need to target or control content on a country level or down to a ZIP+4 level, Digital Element is the solution that delivers the right level of granularity for your needs.

Our proprietary targeting data offers global coverage and gives businesses the power to deliver location-based services with the industry’s highest degree of accuracy.

View PDF

Ready to discuss your use case with one of our experts?

Contact Sales