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Identity Resolution in a Privacy-First Adtech World
In today’s fragmented data and marketing landscape, clients rely on experts to help connect the dots between customers and prospects. Many may have one identifier for their audience, such as a MAID or physical address, and need to reach potential customers through another channel. How can clients find the right audience with a high degree of confidence and accuracy?
Enter Matchbook Matching, an identity resolution solution that unlocks the full potential of piecing together fragmented first-party data. By adopting a more holistic approach to targeting, using a range of data sources, and investing in advanced targeting technologies, these challenges can be overcome, enabling advertising campaigns to be taken to the next level.