A Brief Introduction
Unlocking Data's Full Potential
In today’s fragmented data and marketing landscape, clients rely on experts to help connect the dots between customers and prospects. Many may have one identifier for their audience, such as a MAID or physical address, and need to reach potential customers through another channel. How can clients find the right audience with a high degree of confidence and accuracy?
Enter Matchbook, an identity resolution solution that unlocks the full potential of piecing together fragmented first-party data. By adopting a more holistic approach to targeting, using a range of data sources, and investing in advanced targeting technologies, these challenges can be overcome, enabling advertising campaigns to be taken to the next level.
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Request a DemoMatchbook in Action
CTV / OTT Targeting
Retarget reliably and increase conversions.
Audience Extension
Augment data sets for multi-channel advertising.
Cross platform targeting & retargeting
Reach audiences across platforms and improve campaign metrics.
Account-Based Marketing (ABM)
Reach target accounts at the right time, with the right messages.
Campaign Measurement
Track post campaign performance for proper attribution
Matchbook Data Pathways
Via Data Exchanges, Platform Partnerships, or directly to you, we’ve made getting the data you need safe and easy.
Physical Location to IP
IP to MAID
MAID to IP
Fully Customizable
Matchbook Matching allows for parameter customization to fit customers’ different data needs:
Historical context
Look as far back as 180 days to match unique use cases and opportunity window for in-market consumers.
Adjust the number of matched responses
Adjust to target top propensity connected devices to reduce noise.
Tailor the threshold of observations
Gain insight into the domain names tied to given IP addresses, companies and target only those connections with the most seen observations to eliminate devices with less affinity.
Pricing Request
We would love to learn more about your specific use case. Please contact one of our experts to discuss how we can best address your unique needs.
Pricing Request
Mobile usecase sub heading
We would love to learn more about your specific use case. Please contact one of our experts to discuss how we can best address your unique needs.
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