Videos

Affise Talks Campaign Uplift with IP Data

Dmitry Zotov, founder and CTO of Affise, discusses how the use of Digital Element’s IP intelligence and geolocation data gives clients increased conversion rates and better quality of traffic, while helping his performance marketing technology company stay more competitive.

Digital Element’s Kate Owen Discusses IP Geolocation at DMEXCO 2019

Kate Owen, vice president of Northern Europe, speaks with Mobile Marketing’s Tyrone Stewart at DMEXCO 2019 about the value of IP Intelligence and geolocation, how to maximize traffic reached on mobile devices, GDPR, and what’s new at Digital Element.

Elena Vega Discusses Digital Element’s Solutions at DES 2019

Elena Vega, Director International Business, discusses Digital Element’s IP Geolocation technology at DES 2019 and the importance of Digital Element sponsoring a purely digital tradeshow.
Original video here: https://www.youtube.com/watch?v=ygLnbLYBY3E&t=19s

Preventing VPN Abuse is A Game of Whack-a-Mole

In this interview with Video Ad News, Charlie Johnson describes why policing VPN use will remain a game of whack-a-mole for content services worldwide.

How Broadcasters can Beat VPNs

Charlie Johnson outlines the problems digital publishers and broadcasters face with Virtual Private Networks (VPNs), as well as the solutions available and how broadcasters can use these solutions to get the most out of their distribution rights.

The New Ecosystem of Global Retail Trade [eRetail Day México 2018]

Jorgelina Striedinger, VP, LatAm discusses Armageddon Challenge & Retail Apocalypse: How the New Ecosystem of Global Retail Trade is and will be, and its Impact in Mexico and the Region at eRetail Day Mexico 2018.

Charlie Johnson interview with Digital TV Europe [IBC 2017]

In this exclusive IBC 2017 interview, Charlie Johnson talks about how IP geolocation can help media companies protect – and make money from – their intellectual property, and explains how media owners can stay ahead of those trying to consume content illicitly, including on mobile devices.

Deutsche: Warum Geolocation essentiell für Online Marketing ist [dmexco 2017]

Im Interview mit OnlineMarketing.de, Kate Owen, Vice President Nordeuropa von Digital Element, geht auf die Verwendung von Geolocation in der Digitalbranche, insbesondere im Online Marketing, ein.

In an interview with OnlineMarketing.de, Kate Owen, Vice President of Northern Europe at Digital Element, highlights the use of geolocation in the digital sector, especially in online marketing.

Better Mobile Marketing using IP Location Data [MWC 2017]

Mobile Marketing Magazine’s David Murphy sits down with Charlie Johnson of Digital Element to explore the latest ways marketers are harnessing the power of IP location data to better target mobile users.

Sebastian Perez of E-Planning.net Discusses Value of Geotargeting

Leading ad server platform company in Latin America, E-Planning.net, combines Digital Element’s accurate geolocation data with behavior data to help brands reach the right users to maximize revenue.