IP Targeting of Mobile Users
With more than 6.5 billion mobile subscribers today, mobile is poised to become the dominant screen for reaching consumers. And with 80 percent of those user gravitating towards Wi-Fi as their connectivity option of choice, it’s imperative that marketers and advertisers have a way to reach this growing population of users on the go.
IP targeting allows marketers to use the location of mobile subscribers to provide the type of localized, relevant content they require. Granular IP data can help open up new markets and provide key insights that are needed to achieve success.
How Mobile Marketers Are Able to Reach Audiences with NetAcuity
Mobile marketing is a vital tactic in ensuring marketers attract larger audiences and target those audiences with relevant and customized content. Digital Element’s NetAcuity® IP geolocation technology identifies the location of online visitors down to a ZIP code or postcode level worldwide―without invading user privacy. This allows marketers to serve customized and localized content to mobile consumers who access the Internet from either public Wi-Fi hotspots or home wireless networks. This is key to “filling the mobile gap” and reaching users as an increasing percentage ditch traditional wireless connectivity in favor of more rate- and speed-friendly Wi-Fi connections.
More Applications Beyond Mobile Targeting
Mobile targeting plays a key role in a well-balanced IP location targeting marketing strategy. Digital Element’s NetAcuity technology provides several different applications, all of which are designed to provide industry-leading insight.