Target Mobile Users

Geolocation for Mobile Targeting

IP Targeting of Mobile Users

With more than 6.5 billion mobile subscribers today, mobile is poised to become the dominant screen for reaching consumers. And with 80 percent of those user gravitating towards Wi-Fi as their connectivity option of choice, it’s imperative that marketers and advertisers have a way to reach this growing population of users on the go. Digital Element’s NetAcuity® IP geolocation technology identifies the location of online visitors down to a ZIP code or postcode level worldwide―without invading user privacy. This allows marketers to serve customized and localized content to mobile consumers who access the Internet from either public Wi-Fi hotspots or home wireless networks. This is key to “filling the mobile gap” and reaching users as an increasing percentage ditch traditional wireless connectivity in favor of more rate- and speed-friendly Wi-Fi connections.

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Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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Target Mobile Users

View the Target Mobile Users Application Sheet

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“Digital Element is the Global Leader in IP geolocation technology and is the only IP data provider to deliver true postcode-level targeting, so the company was the natural choice to help us achieve optimum granularity at the city and postcode level.”

Ben Anderson, Senior Vice President, Technology, Vibrant Media
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