Digital Element for Advertising & Marketing

Leverage industry-leading IP geolocation and intelligence data to deliver geo-targeted ads, localize content, combat ad fraud, unlock omnichannel marketing, and more.

Why Digital Element for Advertising & Marketing

Boost Targeting Precision

With Digital Element’s industry-leading IP geolocation, advertisers can accurately target users by their precise geographic location, maximizing campaign effectiveness.

Unlock Powerful Insights

Harness comprehensive IP insights — connection type, speed, demographics, mobile carrier, home or business, proxy and VPN details, IP stability, and more – to make smarter targeting decisions and achieve superior outcomes.

Unlock Omnichannel Marketing

Connect first-party data to new digital signals (location to IP, IP to MAID, or MAID to IP) to power seamless cross-device reach and retargeting.

Use Cases

Deliver Personalized & Targeted Ads

Deliver pinpoint targeted ads down to the postal code level globally, with added ZIP+4 precision in the US.
Personalize ads and promotions based on location and 50+ parameters like connection speed/type, ISP, mobile carrier, home or business user, and demographics.

Localize Content & Promotions

Tailor content, language, currency, products, and promotions to enhance user experience and boost conversions.
Segment visitors by location to create targeted marketing campaigns and content strategies that resonate with specific demographics, driving stronger engagement and better results.

Detect and Prevent Ad Fraud

Maximize your ad budget by detecting fraudulent clicks from bots and click farms ensuring your spend targets real users.
Protect the integrity of marketing campaigns with advanced proxy and VPN intelligence distinguishing genuine users from fraudulent ones.

Location Analytics

Identify regions with high customer engagement for app installs, software downloads, and key conversion actions.
Evaluate and compare the effectiveness of your promotions —local, regional, national, or globals — across online and offline channels.
Gain valuable insights into customer behavior by analyzing location, device type, and other key factors.

Cross-channel Identity Augmentation

Match first-party data with new digital signals (IP to MAID, MAID to IP, Location to IP) to reach your audience seamlessly across devices and channels.
Boost cross-device reach, retargeting, and online-to-offline attribution for more powerful marketing results.

Learn more