Geolocation For Analytics
IP Intelligence Insights to Improve Online Performance
Web analytics help to solidify and validate strategic online marketing activities, moving companies from analysis to action. By adding depth to current analytical tools, marketers can exponentially increase the ability to tactically refine and monitor local, national and international marketing operations with increased clarity and control. Digital Element’s NetAcuity® IP Intelligence and geolocation technologies are the perfect complement to analytics packages, providing the tools to further segment and gain deeper insight into customer behavior—the true benchmark for critical assessment of the online channel. Regardless of the application, IP geolocation will allow your clients to look at their web traffic in a whole new light, bringing the analytical tools of the offline world to online data.
What IP Intelligence Can Do For You
- Improve Segmentation – Leverage location and other IP-targeting data points to segment online audiences and benchmark campaign performance
- Increase Performance – Increase insight into customer behavior that allows you to uncover actionable intelligence for campaign and website refinement
- Inspire Action – Move from analysis to action by leveraging geolocation data, not only to understand your online audience, but to act upon that knowledge with real-time content targeting based on user location and other IP data elements
- Analyze Location-Specific Activities – Determine the effectiveness of local, regional, national and even international promotions