White Papers

White Papers

Use Proxy Data to Ensure Location-Based Campaign Success

Today’s digital world has become a mass online universe that constantly challenges marketers to find new and innovative ways to reach what is often a faceless and geographically dispersed audience.

Removing Internet Anonymity Barriers with IP Geolocation Data and Services

IP geolocation data helps you uncover crucial insights about your online customers, allowing you to connect with them in more effective, impactful, and non-invasive ways. Understanding user location can be a critical...

Mobile IP Targeting Myths and Facts: Dispelling Marketplace Misperceptions

The profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics will involve delivering content tailored not only to where people are in the customer journey, but also...

How Retailers Can Automate the Screening Process for Online Fraud While Preserving the Customer Shopping Experience

Today’s online world is a place where identities are filched in the blink of an eye and financial details are bought, sold and used before unsuspecting consumers clue in to the loss.

At the Intersection of E-commerce and IP Intelligence: Geolocation Strategies for Today’s Online Retailer

There’s little doubt that technology innovation has changed—and continues to transform—the shopper-seller relationship. During the ‘90s, the majority of consumers still shopped in person at retail stores, even as the Internet opened up...

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