IP Intelligence and the Digital Broadcast Revolution
The rise of the internet has revolutionized the broadcast industry. The days of a fixed program schedule delivered through a small number of terrestrial TV stations are long gone. Instead viewers have access to over-the-top (OTT) and video-on-demand services (VOD) and have become their own program schedulers, with a vast array of content at their fingertips. Consumers can now view content when they want―and through an overwhelming number of services.
This whitepaper discusses how this programming revolution has gone hand in hand with the explosion of devices that are capable of streaming high- quality video. Better quality mobile screens, the proliferation of low-cost data plans, and the increasing number of Wi-Fi hotspots are all fueling this growth. People are no longer viewing through a single TV in their households. They can access content through a variety of tablets and smartphones wherever they want. As people are watching more content on multiple devices while on the move, broadcasters have to be mindful of compliance with licensing, copyright agreements and cultural differences. Broadcasters need the ability to grant access where viewing is permissible and restrict access where it is not, all while making the end user experience as seamless as possible.