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The NetAcuity® Solution Suite
Digital Element’s geolocation and IP intelligence solution, NetAcuity, identifies actionable information about online users such as geographic location, connection speed and more—information that is proven to help improve the relevance, reach and response of online activities.
The solution is bundled in four ways to meet the unique needs of our clients, and each option varies in terms of data accuracy, granularity, and coverage: NetAcuity Standard, NetAcuity Edge, NetAcuity Pulse, and NetAcuity Pulse Plus.
Hypergranular targeting down to a ZIP+4 level by combining device-derived data with reverse-geocoding data feeds. Mobile device-derived data overlayed onto Edge data to offer increased postcode-level coverage. Increased accuracy at the city and ZIP/postcode targeting level. Legacy data with accurate and reliable IP location data worldwide.
Audience Context Solutions
The NetAcuity solution suite extends far beyond just geolocation data—Digital Element offers a variety of databases uncovering other crucial user insights, including nearby points-of-interest to a user, VPN and proxy identification, demographic information, and more.
AppsFlyer has recently added Digital Element’s proxy data to help the company actively combat mobile fraud by identifying responses from non-humans as well as uncover other uncertainties around advertising traffic.
GeoMprint takes coordinates and converts that data into more useful geographic information such as ZIP/postcodes, ZIP+4, cities, regions, and more. This allows on-the-go users who are more likely seeking information and/or wanting to take action immediately to automatically receive more localized content, messages, advertising, and promotions.
GeoMprint’s unique Mobility Index provides insight into how likely a user is currently on the move, allowing you to act quickly and accordingly when targeting on-the-go users.