Home » AdMedian Selects Digital Element’s Industry Leading IP Intelligence to Ignite Online Ad Geo-Targeting
AdMedian Selects Digital Element’s Industry Leading IP Intelligence to Ignite Online Ad Geo-Targeting
MINNEAPOLIS (May 15, 2006) -AdMedian LLC, a leading provider of advertiser and publisher solutions, today announced it has added Digital Element’s NetAcuity® IP Intelligence technology to its Advertiser and Publisher Network to optimize its geo-targeting capabilities. Digital Element is the leading provider of IP Intelligence solutions for online advertising, analytics and local search.
For use within AdMedian’s Advertiser and Publisher Network, Digital Element’s IP Intelligence technology allows online marketers and advertisers to segment and target their online audience based on their worldwide geographic location.
“Not only does NetAcuity offer unsurpassed accuracy and granularity, reducing our variance almost to zero, the technology was also quick and easy to implement, with no modifications to our current infrastructure needed,” said AdMedian Founder and Manager Brian Lematta. ”The seamless incorporation of Digital Element’s IP Intelligence technology has already resulted in increased client satisfaction, as they enjoy better ad performance and more effective results from precise, finely tuned geo-targeting.”
With Internet advertising revenues totaling $12.5 billion for 2005, a 30 percent increase over 2004 according to the Interactive Advertising Bureau, providing value-added tools that allow clients to reach the right audience with customized messages is extremely important.
“The unprecedented growth in online advertising has driven the need for accurate targeting tools to ensure the right message resonates with the right person at the right time,” said Rob Friedman, executive vice president, Digital Element. “Companies with widespread reach, such as AdMedian, greatly benefit from IP Intelligence technology as well as the confidence it provides their customers in knowing their ads are well suited to a global and diversified online audience.”
About Digital Element
Digital Element delivers the de facto standard in IP intelligence, providing coverage for 99.9 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, some of the world’s largest networks, Web sites and search engines access the most comprehensive set of IP data available for ad targeting, Web analytics and local search optimization. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language. For more information on how to uncover new levels of insight about online users, please visitwww.digitalelement.net. Digital Element is a business unit of Digital Envoy.
AdMedian LLC is a profitable online media company that providing advanced solutions for advertisers and web site publishers through its Advertiser and Publisher Network. Advertisers use AdMedian’s search solution to reach their customers through PPC keyword bidding sponsored search, and its graphical advertising solution to serve pop-up, pop-under and interstitial advertisements in any IAB-approved size or format. AdMedian’s suite of solutions for publishers includes including search box, sponsored search, domain parking, content banners advertisements with thumbnail screen shots and run-of-network graphical banner advertisements. AdMedian’s publisher clients benefit from the seamless functionality of the AdMedian Network, proprietary click fraud protection technology and publisher management system that maximize websites’ full earning potential. Privately held, AdMedian is headquartered near Minneapolis, Minnesota. For more information, visit us at www.AdMedian.com.