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Digital Element Adds Byron Biggins As Sales Director

Executive Tapped to Guide Growth in IP Intelligence Applications for Ad Targeting, Web Analytics and Local Search Optimization

ATLANTA (October 17, 2006) – Digital Element, the leading provider of IP Intelligence solutions for online advertising, analytics and local search, announced today the hiring of Byron Biggins as Sales Director.

As Sales Director at Digital Element, Biggins will draw on his extensive online experience to help Web players find innovative and profitable ways to utilize Digital Element’s IP Intelligence.

Biggins joined Digital Element as Sales Director after spending several years in the rich media and ad serving spaces. He started his online career with a fledgling start-up company called Commflash when it launched its product to market in early 2002. He was instrumental in building Commflash into a profitable company as Vice President of Sales and Marketing. When Commflash was acquired by the ad serving provider Falk eSolutions, Falk brought Biggins on board as the Business Development Manager to help build both the ad serving and rich media sides of its business. He finished his rich media and ad serving career at Doubleclick, where he assisted the company with the integration process after it acquired Falk.

Biggins holds a master’s degree in Business Administration from the Marshall School of Business at the University of Southern California and a bachelor’s degree in Management Science from the University of California at San Diego.

About Digital Element

Digital Element delivers the de facto standard in IP intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, some of the world’s largest networks, Web sites and search engines access the most comprehensive set of IP data available for ad targeting, Web analytics and local search optimization. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language. For more information on how to uncover new levels of insight about online users, please visit

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