Leading Search Network Looks to Provide a Better Targeting Experience On Both a Local and Global Level
ATLANTA – (January 29, 2008) – Digital Element, the leading provider of IP Intelligence solutions, today announced that ABCSearch, the largest privately held pay-per-click (PPC) ad network, has chosen its NetAcuity® IP Intelligence technology to provide more accurate targeting for its global advertisers.
ABCSearch has created a strong presence in the marketplace with more than 6 billion searches per month throughout its entire PPC network of targeted search engines and niche-specific directories. The company is dedicated to delivering high conversion rates for its worldwide clients, and CEO Daniel Yomotobian believes that local geotargeting is an excellent way for advertisers to cut costs and retain a higher return on investment. “ABCSearch’s goal is to have our ads targeted as efficiently and effectively as possible to our advertiser’s audience, which is why we made the switch to Digital Element’s technology.”
Digital Element’s IP Intelligence provides patented technology which allows businesses to perfect audience segmentation capabilities and targeting based on a comprehensive set of parameters such as geographic location (country, region, state, city and zip code); connection speed; area code; Internet Service Provider (ISP); North American Industry Classification System (NAICS); domain name; demographics; company name; proxies; Designated Market Area (DMA)/Metropolitan Statistical Area (MSA); language; time zone; and longitude/latitude.
Adds Yomtobian, “Our advertisers rely on geotargeting to accurately bring their ads to specific locations around the world, and they expect us to use the most accurate and reliable IP Intelligence available. Digital Element’s NetAcuity, because of its reputation in the marketplace and demonstration of exceptional targeting, fit that requirement perfectly.”
Paid search advertising as a whole is still experiencing boomtown growth. The amount spent on paid search advertising overall by U.S. marketers leapt year over year by 28 percent to nearly $8 billion.
“Geotargeting is an excellent way for ABCSearch’s clients to reduce costs and retain a higher return on investment for their online advertising and search programs,” said Rob Friedman, Executive Vice President, Digital Element. “By incorporating NetAcuity, ABCSearch is giving its clients the solution that will help them achieve their online advertising goals by delivering high conversion rates and ultimately a substantial return on their investment.”
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world’s largest networks, websites, video portals and social networks, access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, video streaming localization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.
For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.net. Digital Element is a business unit of Digital Envoy, part of the Landmark Interactive division of Landmark Communications.
ABCSearch, a subsidiary of Internext Media Corp. is a world leader in online cost-per-click (CPC) advertising. With now over 6 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, quality traffic, and total control of targeted advertising. ABCSearch was recently certified by ClickDefense.com. To learn more about ABCSearch and its targeting capabilities, please visit www.abcsearch.com.