Edmunds.com to Improve User Experience By Delivering Precision Targeting of Content and Ads with Digital Element’s IP Intelligence
ATLANTA – (November 15, 2007) – Announced today, Digital Element, the leading provider of IP Intelligence solutions, and Edmunds.com, publisher of four Web sites that empower, engage and educate automotive consumers and enthusiasts, now share the road as the company selected NetAcuity® IP Intelligence technology to drive pinpoint targeting of its online ads and content in order to improve the experience for website visitors.
Edmunds.com prides itself on being the premier online resource for automotive consumer information, and continually looks for ways to enhance and improve the overall online experience for visitors to its web properties. By implementing Digital Element’s IP Intelligence technology — which allows businesses to segment their online audiences based on user geographic location, as well as additional parameters such as domain name, connection speed, and zip code — Edmunds.com expects to improve the delivery of relevant information to visitors.
“Edmunds.com visitors appreciate the accuracy and relevancy of the information they get on our site, and we feel confident that Digital Element can live up to high expectations as they help us take the next step in content delivery,” said Seth Berkowitz, Executive Vice President of Business Operations for Edmunds.com. “Additionally, when evaluating NetAcuity, we found Digital Element’s technology very easy to install and simple to use.”
Edmunds will also utilize IP Intelligence technology to sell geographically targeted advertising in order to deliver timely, relevant messages to car shoppers on its site, and to increase value for the sites’ advertisers. Furthermore, the ability to deliver localized content will give Edmunds yet another competitive advantage.
“Today’s information-hungry consumers like to be well informed, and they leverage content-rich websites such as Edmunds.com before making purchases,” said Rob Friedman, Executive Vice President, Digital Element. “Moves like this — to improve the consumer experience — continually keep Edmunds.com the best in class within the online and automotive space.”
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world’s largest networks, websites, video portals and social networks, access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, video streaming localization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.
For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.net. Digital Element is a business unit of Digital Envoy.