Home » MediaMind Leverages IP Intelligence from Digital Element to Deliver and Measure Audience-Aware Campaigns
MediaMind Leverages IP Intelligence from Digital Element to Deliver and Measure Audience-Aware Campaigns
ATLANTA – (July 20, 2010) – Digital Element, the leader in IP Intelligence and geolocation solutions, today announced that MediaMind (formerly Eyeblaster), a leading global provider of digital advertising solutions, will be leveraging the company’s patented NetAcuity® technology to streamline ad delivery and add depth to engagement metrics within its MediaMind advertising platform.
Unlike traditional ad platforms that are built around publisher processes, the MediaMind platform was designed from an agency perspective to simplify campaign management and ad delivery, and to provide actionable analytics to increase campaign performance. With Digital Element’s industry leading geographic targeting data, MediaMind will deliver the right audience at the right time with specific location based data at ad server level. This targeted approach will achieve messaging across multiple publishers in a single campaign.
“Geotargeting is a core component in our products and, as such, it requires using accurate and reliable IP Intelligence technology,” said Gal Trifon, CEO and co-Founder at MediaMind. “The ability to enhance our ad targeting down to the zip code level and to offer geographical breakdowns of campaign performance allows us to optimize execution of client campaigns—and ultimately deliver better results.”
Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geolocation technology provides a broad range of data points on the consumer’s location and context.
”As more brand advertisers and agencies embrace a full cycle of intelligent advertising, they need solutions to help them enhance media opportunities and deliver relevant messages on a global scale, across a variety of channels,” said Rob Friedman, executive vice president, Digital Element. “From Day One, we’ve focused on providing the most accurate and reliable geolocation data available because we know it is integral to providing the insights needed to create and deliver advertising messages that truly engage consumers.”
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digitalelement.net.
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media, providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns.
The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.
Headquartered in New York, MediaMind has over 35 representation offices across all major markets around the world. In 2009, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.mediamind.com.
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