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Digital Element’s IP Intelligence Technology Adds Geographic Metrics to Adometry’s Ad Verification and Effectiveness Software

ATLANTA – (August 3, 2010) – Digital Element, the leader in IP Intelligence and geolocation solutions, today announced that Adometry (now acquired by Google), a leader in ad verification for online display ads, has selected its NetAcuity® software to help customers substantiate that the terms of their ad buys are met and to increase ad effectiveness by showing performance by geography.

Tracking billions of impressions across thousands of sites and more than 150 different publishers and networks, Adometry is the only independent, third-party provider offering both verification and effectiveness metrics that address the issues of transparency and trust.  By giving marketers confidence that their ads are reaching the desired audience in the appropriate context, and providing metrics to measure and validate performance, Adometry is helping clients to increase the effectiveness of their online display budgets by up to 30 percent.

“In order to help marketers devote more of their advertising dollars to the online channel, we are always seeking out new ways to provide greater levels of transparency and trust,” said Jim Ewel, CEO, Adometry. “Digital Element’s technology allows us to ensure compliance with a client’s geo-targeted ad buys, and to increase the effectiveness of campaigns by demonstrating geographic areas with strong performance.  ”

As an example of the value geolocation technology brings to Adometry’s offering, many of the company’s clients geotarget their ad campaigns, but had no way to verify that their ads were running as requested.  By incorporating Digital Element’s technology, Adometry can now confirm that ads are running in the requested geographies, and can help clients understand the effectiveness of such ad buys by showing metrics such as conversions by region, etc.

”Adometry is truly filling a market need by improving the confidence of marketers when it comes to the value of their online ad buys,” said Rob Friedman, Executive Vice President, Digital Element.  “While clicks and impressions are important, it’s critical that there is accountability and that marketers have the tools to validate that they are getting the most bang for their advertising buck.”

Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geolocation technology provides information such as geographic location (country, region, state, city and zip code), connection speed, Internet Service Provider (ISP), language, domain name, demographics, and more.

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.

Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit

About Adometry

Adometry was founded in 2008 with the mission of bringing greater levels of transparency and accountability to the online advertising industry. By providing ad verification and ad effectiveness measurements to Ad Agencies and Ad Networks, Adometry is allowing its clients to protect their brands, eliminate waste, and improve the effectiveness of their ad buys. For more information, please

Media Contact: 
Jan Sisko
Carabiner Communications

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