Online Video Market Leader Enhances Advertiser Targeting and User Experience Down to a City and Town Level
Shanghai, China and ATLANTA, GA – (January 10, 2012) – TudouHoldings Limited (Nasdaq: TUDO) (“Tudou”), a leading online video company in China, and Digital Element, the leading provider ofgeolocation and IP Intelligence technology, announced today that Tudou is deploying Digital Element’s NetAcuity EdgeTM global and hyperlocal geolocation technology. This technology will allow Tudou to more specifically target the delivery of content and advertisementsgeographically for Tudou’s audience of over 200 million monthly unique visitors, according to iResearch.
Founded in 2005, Tudou.com was the first user-generated content and video sharing site in China and has grown into a leading online video company in China. Tudou’s extensive content library includes user generated content (UGC), licensed content and content developed in-house. Tudou has also established extensive business relationships with many content providers. With more than 96 million registered users, extensive content and innovative technologies, Tudou aims to grow its leadership position in the market. Based on estimates by a recent McKinsey research report, the number of Chinese online video watchers will reach 700 million by 2015.
“Tudou is constantly looking for ways to enhance the online experience for users and to create more value for advertisers,” said Huang Dong, CTO of Tudou. “The addition of Digital Element’s NetAcuity Edge technology allows us to accurately and non-invasively identify user location down to a specific town and city level. This capability should significantly enhance our ability to help advertisers target and customize advertising solutions for our Internet users.”
By extending hyperlocal targeting across the globe, NetAcuity Edgeprovides the only validated IP-to-postcode geographic data on the market. While IP targeting techniques traditionally rely on routing infrastructure analysis to an approximate city-level location, NetAcuity Edge combines traditional infrastructure analysis with anonymous insight gleaned from a network of global commercial partners to better map the Internet. The result is a granular and accurate hyperlocal dataset that maintains user anonymity and complies with high standards of end-user privacy.
“Just as Digital Element is a pioneer in the IP geolocation business, Tudou is a pioneer in the online video world,” said Frank Bobo, Vice President, Digital Element. “We are pleased to be working with a company that embraces creativity and aspires to be the go-to video destination where people can find what they want to see, share what they create and connect with like-minded people. We believe that our technology will help Tudou reach these goals and continue to innovate and lead in the online video sector.”
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in [the most accurate IP geolocation data available today. Most of the world’s largest networks, websites, video portals and social networks deploy Digital Element’s IP technology to target advertising, localize content and video streaming, manage geographic rights and enhance analytics. As an industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology and offers many IP datasets including Country/Region/City/Postcode Geography, Connection Speed, Mobile, Domain Name, ISP, Company Name, Industry, Home/Business, Language and Proxy information.
Tudou.com is a leading online video company in China, where users can upload, view and share videos. The Company’s comprehensive video content library includes user generated videos, licensed content and made-for-Internet, in-house produced original series. The Company is also a key supporter of aspiring artists through various initiatives including Warehouse No. 6, its independent talent incubator; “Orange Box,” its in-house production program; and its annual Tudou Video Festival. Tudou’s vision is to build an online community of video enthusiasts where people can find what they want to watch, share what they create and connect with like-minded people.