Digital Element Continues to Strengthen European Team to Support Growing Client Base

Strong Growth Necessitates New Hires to Meet Demand for Industry-Leading IP Geolocation Technology

ATLANTA and LONDON – (May 16, 2012) – Digital Element, the leading provider of geolocation and IP Intelligence technology, today announced that it is further strengthening its European sales team and adding a dedicated international marketing resource to support the growing interest in geolocation technology across Europe. Kate Owen, who joined Digital Element in 2011 as Northern European Business Development Director, has been promoted to Managing Director, Europe, and new appointments include Swedish native Ivan Stewart as Nordic Business Development Director and UK-based Andy Ashley as European Marketing Director.

In 2011, Digital Element expanded its sales team to address the strong interest in its geolocation technology across Europe, as witnessed by a near threefold increase in European clients inside 18 months.  A few of Digital Element’s new European clients include Adcloud, an innovative Cloud-based ad server and optimised ad exchange based in Germany; ChiliTV, a leading Italian movie and television streaming platform; YouView, an IPTV television service of the BBC, Channel 4, Channel 5 and ITV; ClickDistrict, an international ad network based in the Netherlands; and cXense, a Norwegian targeting technology service provider. These, amongst others, build on an existing strong European client base which includes big-name brand leaders such as Nokia, Alterian, AdJug, b.win, Adconion, madvertise, Videology, AdForm, We7, thetrainline.com, Tiscali Business, eCircle, Webtrekk and many more.

To support this growth, the company is further strengthening its team with the additions of a locally based salesperson in the Nordics and a dedicated marketing resource who will support in-market and in-language branding and outreach efforts across Europe.

“Quarter over quarter growth across Europe has required rapid expansion of our team to ensure that we meet the increasing demand for our industry-leading IP geolocation technology,” said Frank Bobo, Vice President and General Manager, International, Digital Element. “The promotion of Kate Owen to Managing Director, Europe, as well as the addition of two seasoned executives in both sales and marketing, will help Digital Element serve more and more companies across Europe looking to leverage IP geolocation as an essential tool to increase online relevance and revenue.”

Joining Digital Element’s European team are:

Ivan Stewart, Nordic Business Development Director

Stewart has a deep knowledge of technology and advertising sales, and brings to the team more than 10 years of digital sales experience from working for companies including AOL Sweden, Yahoo Sweden, Discovery Networks Sweden, Espotting, and most recently TV4 Sweden. He will lead the company’s sales efforts into the Nordic countries of Norway, Sweden, Denmark and Finland, as well as Russia and the Baltic region. Stewart is fluent in Swedish, Norwegian and English.

Andy Ashley, European Marketing Director

Ashley will lead Digital Element’s overall corporate and product marketing strategies for Europe, and brings more than 15 years of advertising and digital marketing experience to the team. Prior to Digital Element, he served as Digital Marketing Director for TravelClick and has held advertising and marketing positions for digital marketing and advertising agencies including Bright Digital, McCann Erickson and Saatchi & Saatchi.

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world’s largest networks, websites, video portals and social networks deploy Digital Element’s IP technology to target advertising, localize content and video streaming, manage geographic rights, and enhance analytics. As the industry pioneer, Digital Element has long been the technical leader in evolving non-invasive IP Intelligence technology and now offers many IP datasets including Country/Region/City/Postcode Geography, Connection Speed, Domain Name, ISP, Company Name, Industry, Home/Business, Language, and Proxy information.

For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.com.  Digital Element is a business unit of Digital Envoy.

Media Contacts:

Europe:
Ginnia Cheng
Johnson King
020 7401 7968
Digitalelement@johnsonking.co.uk

North America:
Jan Sisko
Carabiner Communications
678.461.7438
jsisko@carabinerPR.com

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