ATLANTA (June 12, 2007) – Heavy.com, the Web’s leading consumer media company, has selected Digital Element’s NetAcuity® IP Intelligence technology to deliver geographically targeted content, language and online ads to Website visitors.
Heavy.com will utilize IP Intelligence to expand its network and to create a consistent brand, internationally. Digital Element’s IP Intelligence technology allows businesses to segment their online audience based on their geographic location worldwide, as well as additional parameters such as domain name, connection speed, and zip code – based solely on IP addresses. With the addition of Digital Element’s IP Intelligence, Heavy.com will be able to deliver relevant content, language and products to its online audience, creating an instant connection with Website visitors. Additionally, Heavy.com will incorporate services from another of Digital Element’s long-standing customers to geographically target online ads.
“Digital Element offers unsurpassed accuracy in the IP Intelligence industry, and we wanted to be able to combine geotargeting of online ads and content customization to support our goal of globally expanding our network, and at the same time create a consistent brand,” said Mike Brittain, Director of Application Development of Heavy.com. “Additionally, we wanted the ability to accurately customize ads and promotions based on a person’s geographic location.”
Online video viewing has become commonplace for most Internet users. According to a 2006 Online Publishers Association study, online video ads are having a real impact as 66 percent of video viewers have watched online video ads, and 44 percent of those have taken action.
“Now that online video has caught fire, companies are looking for ways to hone the delivery of content in regard to better customizing, targeting, and localizing this type of advertising,” said Rob Friedman, Executive Vice President and Co-Founder, Digital Element. “The evolving delivery of digital content within the online advertising arena has forced marketers to customize and localize messages that resonate with this medium’s savvy – and geographically dispersed – audiences. IP Intelligence gives companies like Heavy.com an easy way to simplify and enhance their customers’ online experiences, quickly and cost-effectively.”
About Digital Element
Digital Element delivers the de facto standard in IP intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, some of the world’s largest networks, Website and search engines access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, local search optimization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.
For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.net.
Heavy is one of the Web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “Superficial Friends,” “The Massive Mating Game,” “Heavy News,” “Behind the Music that Sucks,” “Heavy’s Angels,” “Transworld”, “Contagious,” “Blisster” and “Tourettes Cowboy.” Portions of Heavy’s library of animation and live-action shorts are available for free download to the Sony PlayStation Portable and the Video iPod. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike. For more information, please visit www.heavy.com.