Online Advertising Service Upgrades Technology to Enable Local Businesses to More Accurately Reach Customers in Their Communities
ATLANTA – (August 25, 2009) – – Digital Element, the leader in IP Intelligence solutions, today announced that LocalAdLink, a division of Beyond Commerce, Inc. (OTC Bulletin Board: BYOC – News), has chosen the company’s NetAcuity® technology to allow small businesses to easily and more accurately connect with online customers within their local communities.
A local business search directory and advertising network representing more than 14 million companies, LocalAdLink allows businesses to reach customers in their local communities by using geotargeting technology to display the businesses’ ads. As the effectiveness of print advertising continues to wane, the cost of printing direct mailers increases, and the reliance on Yellow Pages increasingly declines, more small businesses are looking for ways to cost-effectively reach local customers online.
“During our soft launch in the fall of 2008, we were using a lower-end geolocation solution that was not giving us the accuracy and reliability we needed,” said Charles Lerch, CIO, LocalAdLink. “In order for us to deliver on our promise of providing local businesses with a means to deliver truly targeted ads to the right audience, we needed the industry’s most accurate and reliable technology—which is why we turned to Digital Element. Now, our advertisers are confident their ads are being delivered to the right customers in their communities, and our users are satisfied they are receiving content that is relevant to their lives.”
Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and zip code), connection speed, Internet Service Provider (ISP), language, domain name, demographics, and more. Armed with this information, businesses of any size are able to deliver information to the right audience at the right time.
“One point of frustration for many locally focused businesses has been the inability to accurately target their audiences online—those in the community who would actually buy their services,” said Rob Friedman, executive vice president, Digital Element. “A small business serving clients in Macon, Ga., does not want its ads showing to an online population, for example in nearby Metro Atlanta, which it cannot serve. LocalAdLink is filling a void by helping those types of businesses finally harness the power of the Internet by targeting only those local communities and web surfers who may truly have an interest in the products and services they offer.”
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digitalelement.net