ATLANTA – (November 11, 2008) – Digital Element, the leader in IP Intelligence solutions, has announced that 3jane IndieClick, a leading interactive agency and publisher network, will now offer enhanced geotargeting functionality to its advertising clients.
Replacing its current geotargeting solution with Digital Element’s industry-leading IP Intelligence will allow 3jane IndieClick advertising clients toperfect audience segmentation and improve targeting accuracy based on a comprehensive set of parameters that include geographic location (country, region, state, city and zip code), connection speed, Internet Service Provider (ISP), language, domain name, and demographics.
“We are always looking for ways to improve audience engagement using technology-enabled targeting,” said Peter Luttrell, CEO of 3jane IndieClick. “The success of our client campaigns can be attributed to our suite of audience targeting technologies and with Digital Element’s high quality IP Intelligence in our arsenal, we have improved our targeting accuracy.”
3jane IndieClick will offer enhanced online targeting for its more than 2,000 advertisers, agencies and brands within the IndieClick Network, reaching 50 million online users each month across more than 200 music, community and entertainment sites where cutting-edge online youth gather.
The company’s decision to implement Digital Element’s IP Intelligence is an example of the ways in which the technology can be leveraged to optimize every step in the online advertising process and to maximize return on investment for advertisers, publishers and ad networks.
“3jane IndieClick has done a fantastic job of leveraging technology to reach a highly sought after online audience,” said Rob Friedman, executive vice president, Digital Element. “We’re glad that our technology is helping them to meet the individual needs of their advertising clients by delivering enhanced targeting across IndieClick’s publisher network.”
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit www.digitalelement.net.
About 3jane
Founded in 1999, 3jane’s expertise in design, development and marketing enables it to provide clients with strategic consulting, application and Web site design, systems integration and marketing services. Privately-held in Los Angeles, the firm specializes in the creation of beautiful, profitable and effective online properties. Its areas of expertise include Web and ad design, Flash and rich media development and online video distribution. For more information, please visit www.3jane.com.