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Digital Element Partners with the Geolocation Technology Company to Provide Increased IP Geolocation Coverage for Japanese Clients

Mutually beneficial partnership enables IP geolocation data providers to boost reach for clients

London, UK – 29th September 2017 – Leading IP geolocation and intelligence providers Digital Element and the Geolocation Technology Company have today announced a new partnership, designed to expand both companies’ IP geolocation services in Japan and globally.

Partnering on marketing and sales activities, the two companies are market leaders in their regions, with the Geolocation Technology Company pioneering the provision of IP intelligence in Japan, while Digital Element is a global leader in IP geolocation technology. The partnership will allow Digital Element to expand its reach in Japan and allow the Geolocation Technology Company to provide global IP geolocation services for its customers. These IP geolocation services enable companies to target online advertising, localise content, enhance analytics, and manage geographic licensing rights as well as detect and prevent fraud.

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

“Since the establishment of the company in 2000, Geolocation Technology has been working to achieve its mission to provide market leading IP geolocation services to Japanese companies,’’ explained Keisuke Yamamoto, President and Representative Director of Geolocation Technology. “By partnering with Digital Element, a pioneer in IP geolocation technology in the US and across the globe, we are now able to sell an IP geolocation service, which has proven successful outside of Japan – a very exciting milestone for us. We are thrilled to be part of this collaboration, making IP geolocation more accessible to everyone, to further activate each region of Japan and to help connect all kinds of communities around the world.”

“Our business in the APAC region is growing at a rapid pace and we are keen to continue this,” commented Steve Sawyer, Vice President of International Strategy at Digital Element. “This partnership is a fantastic opportunity to further cement our place in the Japanese market and highlight the value of our highly accurate and granular IP data, providing global coverage to businesses in the region. We are delighted to partner with such a prominent company in Japan.”


About Digital Element

Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.

Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About Geolocation Technology

Founded in February, 2000, Geolocation Technology Co., Ltd. caters to the majority of the ad technology and digital marketing sectors. The company’s technology is based on ‘IP Geolocation’ (location information recognition technology) that investigates and determines the always changing IP addresses of the world. In addition, Geolocation Technology expands its database to “IP Intelligence” technology that acts as a solution to minimize customer opportunity losses and maximize profits in the fields of marketing and branding, detection of unauthorized access and copyright protection. In addition, Keisuke Yamamoto, Representative Director of Geolocation Technology, was appointed “cyber-crime countermeasure technical advisor” from by the Shizuoka prefectural police headquarters, and as a technical expert in information communication, he gives technical advice to the investigation of cyber-crime and also helps improve the skill level of the investigators.

Press Contact:
Naomi Whittome
GingerMay PR
+44 (0)203 642 1124
naomi.whittome@gingermaypr.com

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“The industry now has an MRC-accredited source for geolocation data to which it can turn, which ultimately can lead to enhanced confidence throughout the digital advertising ecosystem.”

George W. Ivie, Executive Director and CEO, MRC
Triangle