IP Intelligence and Geolocation Technology Pioneer Looks to Help Improve Security for Streaming Media
Atlanta, GA – September 7, 2017 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, announced that it has joined the Streaming Video Alliance (the Alliance), an industry forum comprised of leading companies from the online video ecosystem. Digital Element joined the Alliance to help video streaming service providers leverage location-based information to improve the reach, security and control of online content.
“As participants on the Streaming Video Alliance Geo Working Group, we look forward to sharing best practices on how best to apply IP geolocation data to improve and secure streaming video delivery,” said Jason Lee, senior director of client services at Digital Element. “It is important to not only know how location data can improve the effectiveness of video advertising, but also how to leverage it to help organizations manage the distribution of online content—ensuring that licensing and copyright agreements are adhered to and digital assets are protected against online piracy. As pioneers in the IP space, we also bring a wealth of knowledge about IPv6 data adoption.”
Lee will serve as co-chair of the Alliance’s Geo Working Group.
Since 1999, Digital Element has been providing global geolocation solutions to many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud.
In particular, Digital Element’s proxy data is being successfully used by some of the world’s largest broadcasters to thwart users who try to access content they should not be viewing by masking their location, using proxies or Virtual Private Networks (VPNs). Digital Element’s proxy database is the most advanced in the world. It can identify the type of proxy—such as anonymous—or if the traffic is coming from a hosting center. In addition, it can ascertain from where the proxy emanates, such as a Tor exit, Tor relay, the cloud or through a VPN. This data is refreshed daily to ensure it reflects the most up-to-date information in an ever-changing landscape. The breadth and depth of this level of proxy information provides the ability to identify more suspicious connections and minimize false positives, enabling the broadcaster to make more informed decisions about allowing or denying access to content. Also, with an increased focus on the monetization of ad content and ad platforms, many companies are wary of proxy traffic that may throw off targeted ad campaigns.
“The Streaming Video Alliance was established to develop an open architecture, create specifications and requirements, and promote best practices to support the future of streaming video,” said Jason Thibeault, executive director, Streaming Video Alliance. “We welcome Digital Element to the Alliance. They join leading organizations from across the industry to help the Alliance shape the future of online video by collaborating, discussing, and planning how the video ecosystem can operate openly and scale to best meet consumer demand.”
Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud.