Leading Online Network for Brand Advertisers Cites Accuracy as the No. 1 Consideration
ATLANTA – (November 23, 2009) – Digital Element, the leader in IP Intelligence solutions, today announced that Brand.net, the online advertising network for brand advertisers, has selected the company’s IP Intelligence technology to help improve the overall performance of its clients’ online advertising campaigns .
“Brand.net is a prime example of an innovative online ad network that recognizes the competitive edge our technology offers,” said Rob Friedman, executive vice president, Digital Element. “Big brands typically run broad campaigns and require the highest accuracy possible to reach the right demographics. All of Brand.net’s clients stand to benefit from the improved online targeting our technology provides.”
Digital Element’s industry-leading IP Intelligence allows clients to perfect audience segmentation and improve content targeting by delivering geographic and other information about online users based solely on their IP addresses. Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and zip code), connection speed, Internet Service Provider (ISP), language, domain name, demographics, and more. Armed with this information, businesses of any size are able to deliver information to the right audience at the right time.
Andy Atherton, COO and co-founder of Brand.net said, “We found that Digital Element’s IP Intelligence and geolocation solutions would deliver the highest degree of accuracy, especially for DMA- and ZIP-code-level targeting, allowing us to deliver more finely tuned campaigns.”
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digitalelement.net.