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Bluelithium Selects Digital Envoy’s Industry-Leading IP Intelligence to Ignite AD Targeting and Optimization

ATLANTA (June 6, 2005) – Digital Envoy, the leading provider of IP Intelligence solutions, today announced that BlueLithium Inc., the Internet’s largest performance based advertising network, has added NetAcuity® IP Intelligence technology to optimize campaign delivery and target clients’ advertising campaigns.

For use within BlueLithium’s AdRevolver, an ad-serving network which reaches more than 1,000 affinity-based Web sites and more than two-thirds of Internet users, Digital Envoy’s IP Intelligence technology allows online marketers and advertisers to segment and target their online audience based on their geographic location worldwide, as well as additional parameters such as domain name, connection speed, and zip code – based solely on IP addresses. With the addition of Digital Envoy’s IP Intelligence, BlueLithium customers are now privy to a multitude of geo-targeting capabilities including access to city, region/state, and country data.

“Not only does NetAcuity offer unsurpassed accuracy and granularity, the technology is also easy to implement as no modifications to our current infrastructure are needed,” said Gurbaksh Chahal, CEO and founder of BlueLithium. “The seamless incorporation of Digital Envoy’s IP Intelligence technology allows our customers to promptly benefit from precise, finely tuned targeting and to discover traffic patterns with the highest conversions-meaning optimized campaign delivery, better ad performance and more effective results for our customers’ advertising dollars.”

With a 33 percent increase for online advertising reported in 2004 and revenue of $14.7 billion for 2005, projected by Forrester Research, providing value-added tools that allow clients to reach the right audience with customized messages is extremely important.

“The unprecedented growth in online advertising has driven the need for accurate targeting tools to ensure the right message resonates with the right person at the right time,” said Rob Friedman, executive vice president at Digital Envoy. “Companies with widespread reach, such as BlueLithium, greatly benefit from IP Intelligence technology as well as the confidence it provides their customers in knowing their ads are well suited to a global and diversified online audience.”

About Digital Envoy

Digital Envoy’s patented NetAcuity is the leading IP Intelligence solution and is used across a number of industry verticals by some of the world’s largest networks, Web sites and search engines for ad targeting, Web analytics and local search optimization. As the industry leader in IP Intelligence, Digital Envoy is also leveraging its position to deliver online authentication solutions that prevent fraud in real time. The company’s Fraud Analyst and E-Scam products serve as a first line of defense against online identity fraud by providing the newest advances in transparent, multi-factor authentication. Digital Envoy’s technology non-invasively removes the anonymity barriers unique to the Internet and helps leading financial services institutions, Internet Service Providers and other large enterprises with vested Internet interests protect their brand reputations while increasing consumer confidence in the online channel. For more information,

About BlueLithium

For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI through its proprietary ad serving technology. The company’s advertising network is driven by the industry’s most advanced targeting and optimization technology, offers a variety of advertising options for online marketers, and helps publishers maximize the value of online properties. For more information, see

Media Contacts:

Susan Daw
Digital Envoy

Jan Sisko
Kaiser Marketing Group

Mandy Heikkila
fama PR

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