Technology Provides Secure, Non-Invasive City-Level Targeting for Rapidly Growing Online Ad Marketplace
ATLANTA – (July 1, 2008) – Digital Element, the global leader in IP intelligence, today announced a technology partnership deal with AdJug Ltd, the online advertising marketplace where advertisers and publishers can buy and sell ads directly. Under the terms of the deal, AdJug will deploy Digital Element’s technology to deliver city-level ad targeting to its rapidly growing customer base of leading publishers and advertisers. Currently, the AdJug marketplace is achieving over half a billion ad impressions per month and growing fast. Digital Element is the industry pioneer and global leader in Internet Protocol (IP) Intelligence. Customers include the world’s leading Internet portals, ad networks, publishers, agencies, search engines, analytics and e-commerce companies. The Atlanta-based company provides the most accurate, granular and reliable IP Intelligence available globally. AdJug will use the patented technology to analyze data in real-time and ensure that the most relevant ads are served, based on location of the person viewing the page. Delivering relevant ads to specific audiences reduces wasted impressions and increases click-through rates and message reach. The technology can also provide advanced ad targeting, such as rich streaming video ads, based on a user’s connection speed. The technology creates a proprietary map of the world’s 2 billion routable IP addresses at accuracy rates far above what is available with public registration data and has been independently verified to be more than 99.99 percent accurate at a country level and greater than 95 percent accurate at a city level worldwide. It can also provide information such as user latitude and longitude, domain, ISP, connection speed and type, home/business, company name and proxies instantly based on a user’s IP address. However, the technology is non-invasive and strictly maintains the privacy of individuals. No user information is stored and no cookies or other intrusive methods are used by the Digital Element solution. Satish Jayakumar, co-founder and director, AdJug, comments: “Our partnership with Digital Element ensures that we have the best technology solutions for our growing marketplace, which will now have even more effective ways to deliver relevant ads, targeted with pinpoint accuracy, giving better return on investment and increasing revenues.” “We’re delighted to be partnering with a leading and innovative player in the online ad space,” said Frank Bobo, VP, business development, Digital Element. “Our technology will deliver reach, relevancy and more revenue to AdJug’s customer base as geo-targeted ads have been shown to be up to 40 percent more effective than non-targeted ads.”
AdJug is an online advertising marketplace where advertisers and publishers buy and sell ads directly. It eliminates the need to use an advertising network, giving advertisers and publishers greater choice, transparency & control on how ads are bought and sold. AdJug’s mission is to become Europe’s leading online advertising marketplace. The company has headquarters in London. About Digital Element Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet. Digital Element is a business unit of Digital Envoy, part of the Landmark Interactive division of Landmark Communications. For more information about Digital Element, visit www.digitalelement.net.
For Digital Element: Carabiner Communications Suzanne Moccia (404) 842-0823 smoccia@carabinerPR.com