Home » Yieldr Deploys Digital Element’s IP Geolocation Technology into its Global Advertising Platform
Yieldr Deploys Digital Element’s IP Geolocation Technology into its Global Advertising Platform
Industry-leading IP geolocation technology used to improve advertising performance
London, UK, 16th July 2014Digital Element, the leading provider ofIP geolocation technology, today announced that Yieldr, a leading programmatic display advertising company, has deployed its NetAcuity Edge™hyperlocal geolocation technology to increase advertising effectiveness for its global client base.
Yieldr’s programmatic advertising platform intelligently targets users and optimises campaigns, allowing advertisers to transform first and third-party data into actionable revenue driving results. Adding accurate geographic targeting capability significantly enhances advertising performance by increasing relevance, minimising wasted impressions and increasing ROI.
As part of a global expansion plan, Yieldr identified the requirement to incorporate IP data into its platform that has global reach and a high degree of geographic targeting accuracy. Having researched other providers, Digital Element was selected for its accuracy, quality of data, and unrivaled global coverage of IP addresses.
Niels Baarsma, CTO and co-founder, Yieldr, commented: “We decided to incorporate Digital Element’s technology into our platform because the accuracy of the geolocation data is second to none and it enables us to target at a hyperlocal level for our clients. Although we have only recently transferred to Digital Element, we are already receiving very positive feedback from clients and are confident about our global expansion plans knowing we have the best technology available.”
Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.
“We are excited to be involved with Yieldr’s global expansion. The addition of our accurate IP geolocation data has dramatically improved coverage of global IP addresses for Yieldr and the solution has quickly had a positive impact on clients’ advertising results,” commented Kate Owen, Digital Element’s Managing Director, Europe. “IP geolocation technology helps deliver meaningful advertising that instantly connects with consumers and it is proven to increase sales for advertisers.’’
Yieldr joins some of Digital Element’s other high-profile advertising platform clients including Microsoft, MediaMath, Crimtan, Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH, Yahoo’s BlueLithium, Webtrekk and Vibrant Media.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Yieldr thrives on creating and capturing demand for its advertisers by activating data into efficient programmatic marketing solutions. Whether it’s filling the last remaining room in a hotel or reaching the load capacity of a flight, Yieldr helps its clients to reach their defined goals. Its technology and approach are the connector between the beating heart of a company’s core business and traceable revenue generation.
Tel: +44 (0)203 642 1124