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IP Geolocation Myths and Facts: Setting the Record Straight

Though IP geolocation technology has been around for nearly two decades and is widely used across the globe in a variety of applications, there is still a certain aura of mystery around exactly what this technology is and what it can do. Further, many companies have had experience dealing with an IP data provider whose data just did not live up to its promise and have therefore become disillusioned with the technology’s potential for their business.This document looks to dispel some of the common misconceptions surrounding the use of geolocation data and the way the data is derived, and aims to help the reader understand the value of this technology and its role in an increasingly location-based digital world. It also outlines some of the major differences between providers and highlights that not all IP data providers are created equal!

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