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How to Secure Online Content and Access in Today’s Device-Laden World

A dramatic increase in the usage of mobile devices coupled with the escalating popularity of on-demand content has created a connected world where companies must be significantly more wary about protecting their digital content. Digital rights management (DRM) is a proactive approach that allows content providers and IT vendors to safeguard those assets from piracy―and thereby protect their revenue streams.Companies around the world have been successfully using IP Intelligence technology to protect and control the distribution of digital assets while streamlining and making the user experience as easy as possible. A large majority of online users don’t see illegal downloading as a form of “theft,” and therein lies the problem. Nothing does more damage more quickly to your company’s brand than making it excruciatingly hard to access products or content online―especially for users who have legally paid for that content previously.

The challenge is often finding a DRM solution that strikes the right balance between protection and user experience. The best solutions transparently make it more convenient to access content legally while making it inconvenient for the “pirates.” By leveraging IP Intelligence, companies can effectively create the necessary control to manage the distribution of and access to online content, relying heavily on geographic location to serve as the foundation of a DRM agenda. IP Intelligence is the pseudonymized data derived from analyzing an Internet user’s IP address and includes geographic location (country, region, state, city and ZIP code); connection speed; Internet Service Provider (ISP); proxies; language; and other information.

Benefits your company can expect with DRM technology:

  • Improve Control – Manage access to digital content based on licensing agreements at the country, state/region, city and even ZIP or postcode level.
  • Increase Flexibility – Adapt and respond quickly to constantly changing rules for content management and distribution.
  • Ensure Compliance – Comply with license and copyright agreements made with licensors by allowing access to content based on authenticated, real-time user geographic location.
  • Enforce Restrictions – Ensure users in prohibited or embargoed areas are restricted from accessing your digital assets.
  • Reinforce the Customer Experience – Make sure customers aren’t offered content that is not available to them by localizing information on the website and geotargeting ads or promotions.

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