Can you target mobile Internet users?
Yes. Generally, Internet traffic can be broken down by connectivity type into: 1) Wired PC-based traffic, 2) WiFi-based mobile-device and PC traffic, and 3) Celltower-based mobile device traffic. IP geolocation data will enable you to accurately target the first two connectivity types – fixed and Wi-Fi. In terms of traffic from mobile devices specifically, Wi-Fi connections represent well over 80 percent of mobile Internet device traffic in terms of how users are connecting, meaning most mobile device traffic can be accurately targeted using IP geolocation.