Home » Krux Integrates Digital Element’s IP Geolocation Technology into Data Management Platform
Krux Integrates Digital Element’s IP Geolocation Technology into Data Management Platform
Industry-leading IP geolocation technology used to enhance data management solution
London, UK, 3rd September 2014: Digital Element, the leading provider of IP geolocation technology, today announced that Krux, a leading cross-screen data management solutions provider, has deployed its NetAcuity Edge™ hyperlocal IP Intelligence technology to improve geographic targeting capability for its global client base.
Krux provides a cross-screen Data Management Platform that captures data from any device – smartphones, tablets, desktops, laptops and connected TVs – and makes it actionable in real-time across web and mobile browsers, apps, eCommerce and advertising. The integration of Digital Element’s highly accurate IP intelligence solution enhances Krux’s ability to segment audiences, geographically target advertising and localise website content, improving relevance, response and revenues.
“Digital Element’s IP geolocation technology enables a very granular level of geotargeting, which allows advertising and website content to be localised with precision”, explained Jos Boumans, Vice President of Operations at Krux. “We selected NetAcuity Edge, because it is the most accurate data set available globally, and Digital Element is a trusted company, well known to our clients. We have also benefited from an exceptional level of customer support from Digital Element, which has made the integration process straightforward.”
Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight, gleaned from a network of global commercial partners, NetAcuity Edge provides the most detailed, hyperlocal dataset available worldwide today, maintains user anonymity and complies with the highest standards of end-user privacy.
“We are delighted to be working with Krux to boost the power of their data management solutions with granular and robust IP geolocation data”, commented Charlie Johnson, Digital Element’s Senior Media Director, Europe. “We pride ourselves in providing the most accurate, hyperlocal geolocation data available, and are delighted that Krux felt our reputation for both data quality and customer service would enable them to support their clients’ needs with ease.”
Krux joins some of Digital Element’s other high-profile digital analytics clients including Webtrekk, AT Internet, Omniture, Webtrends, ADTECH, DoubleClick, Collective, Atlas, Infectious Media, MediaMath, Crimtan, Microsoft and Supersonic Ads.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit https://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on Twitter @DigitalElement and like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Krux (www.krux.com) delivers cloud-based data management software and secure connectivity for companies to capture, analyze, protect and manage people data across all screens and sources. With Krux, companies in the U.S., EU and Asia-Pacific are delivering cooler, faster, smarter web experiences to over 1.6 billion monthly users across the globe. Companies capturing some of the world’s most valuable consumer data (Kellogg’s, Meredith, YouBeauty, New York Times, Wall Street Journal, Axel Springer, Washington Post, Source Interlink, Cars.com, Financial Times, AARP) depend on Krux to protect and manage their data and connect it safely with trusted partners. Digital innovators (Bloomberg, Telegraph, NBC Universal and Triad Retail Media) depend on Krux to build better brand experiences and improve revenue from commerce and advertising operations. Key investors include SAP Ventures, Time Warner Investments, Visionnaire Ventures, Temasek, Accel Partners, IDG Ventures and The Entrepreneurs Fund. Krux is headquartered in Silicon Valley and has offices in New York, Los Angeles, Boston, London, Singapore and Sydney.
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