New Plug-in Allows OpenX Publishers to Increase Geotargeting Accuracy
ATLANTA – (October 14, 2008) – Digital Element, the leading provider of IP Intelligence solutions, today announced the availability of its NetAcuity® IP Intelligence technology plug-in for the OpenX ad server, the world’s leading independent ad server for web publishers.
Digital Element’s new plug-in allows companies using the popular OpenX ad server to easily integrate its patented IP Intelligence technology, which delivers unsurpassed geotargeting accuracy. NetAcuity will allow publishers and networks to improve ad targeting accuracy based on a comprehensive set of parameters that include geographic location (country, region, state, city and zip code); connection speed; Internet Service Provider (ISP); language; domain name; and demographics.
Already in use by several OpenX publishers, NetAcuity is the newest geotargeting solution within OpenX and allows users of the popular open source ad server to offer publishers the same high-accuracy solution leveraged by industry leaders including DoubleClick, Platform A (Advertising.com), Valueclick and Adconion.
With a community of more than 100,000 websites across the Internet, OpenX allows publishers to take control of their ads in order to maximize their ad revenue and relevance.
“Relevance and revenue go hand in hand,” said Rob Friedman, executive vice president, Digital Element. “We are firmly committed to empowering OpenX publishers to more precisely reach their online audiences, and developed the plug-in to make our IP Intelligence technology readily available to any OpenX publisher seeking to improve the effectiveness of its online ad campaigns.”
About Digital Element
Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet.
Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit www.digitalelement.net.