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Digital Element Extends Hyperlocal Online Targeting Capabilities Across the Globe

NetAcuity Edge is The Only Technology Available on Worldwide Basis That Delivers Validated Geotargeting Down to Postcode Level

ATLANTA – (June 15, 2011) – Digital Element, the leading provider of geolocation and IP Intelligence technology, today announced a global extension of NetAcuity Edge™, the first product of its kind to offer highly accurate IP-to-postcode targeting. This non-cookie-based dataset meets the pressing demand from advertising networks, web publishers, search engines, social networks, e-tailers and analytics platforms to offer a richer, safer, more personalized online experience while protecting user privacy.

Based purely on Internet network infrastructure analysis and insight derived from Digital Element’s global partners, NetAcuity Edge maintains the traditional user anonymity associated with IP location data while delivering an unprecedented level of IP-to-postcode targeting precision. Originally launched in the United States in 2009 and the U.K. in 2010, NetAcuity Edge now extends hyperlocal targeting capabilities across all of Europe, Asia-Pacific Latin America, Africa, and the Middle East.

Digital Element has a healthy stable of customers, including leading online retailers that understand the value in using hyperlocal targeting to make the online shopping experience more personally relevant for their customers.

“We are finding that online retailers clearly recognize the need to be able to segment online audiences and target their messages, however previous technologies touting ‘hyperlocal’ geotargeting simply did not offer the reliability or accuracy that they required,” said Rob Friedman, Executive Vice President, Digital Element. “NetAcuity Edge erases the limitations once associated with ZIP and postal-code targeting and now offers technology with exceptional granularity—not only in the United States but around the world. Companies also feel comfortable knowing that no personally identifiable information is collected or stored.”

NetAcuity Edges Gives Geotargeting New Precision with Hyperlocal Capabilities

Since its initial launch, NetAcuity Edge has revolutionized the geolocation space by providing the only validated, partner-contributed geographic ZIP code- and postcode-level data on the market. While IP targeting techniques traditionally rely on routing infrastructure analysis to an approximate city-level location, NetAcuity Edge combines traditional infrastructure analysis with insight gleaned from a network of global commercial partners to better map the Internet. The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.

“With competition intensifying in the digital landscape, this is a breakthrough moment for any business looking to gain a competitive edge by delivering truly relevant messages online,” said Friedman. “The geolocation industry has had challenges in the past with ZIP- and postcode-level targeting due to infrastructure mapping issues. NetAcuity Edge eliminates these barriers. Now, online businesses can better meet consumer demand for personalized content while preserving complete user privacy.”

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Most of the world’s largest networks, websites, video portals and social platforms deploy Digital Element’s IP Intelligence technology to target advertising, localize content and stream video, manage geographic rights, and enhance analytics. As the industry pioneer, Digital Element has long been the technical leader in evolving non-invasive IP Intelligence technology and now offers many IP factors including Country/Region/City/Postcode Geography, Connection Speed, Domain Name, ISP, Company Name, Industry, Home/Business, Language, and Proxy information.

For more information on how to uncover new levels of insight about online users, please visit  Digital Element is a business unit of Digital Envoy.

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