Digital Data Exhaust
Is Your Company Missing Opportunities with Unused Data?
Many companies are throwing away valuable data simply because they don’t know what they have or how to use it. We call this “digital exhaust,” and this research aims to shed some light on this missed opportunity and to provide real insight on the availability and utilization of location data.
This research was conducted over the summer of 2018 and, most interestingly, we learned that more than 50 percent of marketers are aware or concerned about the data their companies are throwing away.
Download the Full Report
See all these findings and much more inside the exclusive full report.