Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform
London, UK – 30 November 2015 – Digital Element, the leading provider of IP geolocation solutions, today announced that European digital marketing expert, Codewise, has implemented its NetAcuity Edge™ hyperlocal technology to improve the accuracy of traffic delivery, tracking, and analytics.
Codewise provides specialist smart traffic and tracking tools to performance marketers. The deployment of Digital Element’s IP geolocation solution will enhance the capabilities of its two flagship products: Zeropark and Voluum. Zeropark, an ad exchange, will use Digital Element’s technology to determine the consumer’s location, carrier type, connection speed, and proxy, empowering their clients to purchase inventory that more accurately targets their key audiences. Additionally, the technology will enhance analytics platform, Voluum – which already uses Digital Element’s solutions to ascertain mobile carrier and connection type – to provide improved granular insight into ad campaign success, by adding location and ISP data to real-time advertising performance analysis.
“Reaching the ideal audience, in the right location and on the optimal device is essential for our clients. Digital Element’s geolocation technology is proven to be the best in the market and provides the maximum level of accuracy, empowering us to give clients enhanced visibility of real-time campaign performance and improved targeting capability. Since implementing NetAcuity Edge™ we have seen an increase of 25% in mobile ad campaigns running through our tools and we look forward to further expanding our offering with Digital Element,” explained, Irena Pawłowski, Marketing Director at Codewise.
Digital Element has pioneered IP geolocation technology since it was established in 1999, and NetAcuity Edge™ has brought new accuracy to the IP geolocation industry.
Using IP routing infrastructure analysis and anonymous location insight provided by global partners, NetAcuity Edge™ drives high-precision targeting and ensures clients are compliant with geographic rights. The technology strives to adhere to high standards of end-user privacy and safeguards user anonymity in all stages of deployment.
“For Codewise, location plays a crucial role in the reporting functionality and ad targeting services they provide. We are excited about the possibilities extremely accurate geolocation technology presents for Codewise; enabling them to offer additional campaign targeting options and more detailed insight into campaign performance,” commented Kate Owen, Vice President, Northern Europe, Digital Element. “With our NetAcuity Edge™ solution, Codewise can also produce in-depth mobile carrier and connection type data that will enhance its footprint in the mobile advertising space.”
Codewise joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Adform, Weborama, Ströer, Vibrant Media, MediaMath, TheADEX, Cxense, Crimtan, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media, ADTECH von AOL, AT Internet und BlueLithium von Yahoo.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Codewise is a marketing technology provider that enables performance marketers to access their desired audiences and monitor campaign progress in a high level of detail. Since 2011, its efforts have focused on developing smart traffic and tracking tools for performance marketers, including their flagship products Zeropark and Voluum. Its advertising network, Zeropark, specialises in domain traffic and connects brands with their ideal audience through advanced targeting. Analytics platform, Voluum, tracks campaigns from click to conversion and provides valuable insight that informs future marketing decisions. Codewise continues to grow as a trusted vendor within the world of affiliate marketing with customers in over 200 countries worldwide.
Based in Krakow, Poland, Codewise prides itself on providing creative solutions that drive marketing innovation and enhance the user experience. Visit zeropark.com or voluum.com to find out more about marketing technology designed for easy use and maximum impact.
Digital Element press contact
Tel: +44 (0)203 642 1124
Codewise press contact
Marketing Director, Codewise
Tel: +48 786 811 108