Web Analytics

The Role Hyperlocal IP Geolocation Technology Plays in Website Optimization

February 21, 2017 Sixty-three percent of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. Research such as this shows just how important it is for companies around the world to create the best web experience possible. Today, getting a website up and […]

The Buzz from MobileDevHacker: Gaming, Monetization and Big Data

The MobileDevHacker event recently held in Boston brought together a who’s who of industry experts to discuss the latest challenges and future opportunities in mobile app development. During the two-day event, the biggest buzz being generated was around mobile app monetization, competitive gaming and―not a surprise―Big Data. Digital Element was honored to share the stage […]

It’s All About Location for Travel Destination Marketers─In More Ways Than One

Location is not just a destination for travel and tourism boards, it’s a means to an end if you’re a marketer trying to measure the effectiveness of your digital advertising campaigns. Arrivalist, a marketing services company that provides new metrics to evaluate the offline impact of online media plans, is leveraging location to measure the […]

Happy Birthday to Us

It’s Digital Element’s birthday! We’re celebrating 15 years of successfully providing solutions for many of the world’s largest websites, brands, publishers, ad networks and social media platforms. That’s more than a decade of delivering the “Power of Where” for the Internet’s Who’s Who. During the years, we’ve seen many technology companies come and go so […]

eXelate Makes Smart Data Platform Even Smarter with Hyperlocal IP Geolocation

eXelate‘s smart data platform provides accurate, actionable, agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data […]

Take a Walking Tour of Geotropolis [Infographic]

We’re introducing a new infographic today to demonstrate the versatility of IP geolocation technology in multiple business settings. Many of today’s major cities have shed their “Main Street U.S.A.” personas. Major metropolitan areas are now more efficient with sleeker designs and innovative infrastructures. They’re more technologically advanced and better connected than ever before. Not to […]

Want to Learn More about Geolocation? Here’s Where to Find Us in Europe This Month

September is trade show month in Europe, so if you’re interested in meeting up with us, and finding out how IP geolocation can help your business, here’s where to head: dmexco September 12-13, 2012 Cologne At this year’s dmexco, our very own Kate Owen will participate in a panel titled “Targeting: Campaign Meets Data,” where […]

2012: The Year of the Online “Audience” Experience

  In an audience, people gather together in concert halls, at sporting events, and in museums because they share a common interest, whether it be in music, for the love of a sports team, or appreciation for the arts. You and the other people who also live in your ZIP code tend to share common […]

Advertising and Content Just Got More Personalized on Leading Chinese Online Video Site

A recent McKinsey research report estimates the number of Chinese online video watchers will reach 700 million by 2015. With gigantic online viewing numbers such as these, it’s no wonder that the United States is projected to fall behind China in online ad market share by 2015. Chinese online video sites, such as Tudou, are […]

Read Between The Lines

For the first time in history, more people said they got their news from the web in 2010 than from a physical newspaper. Does that really come as a surprise considering the how much more people access and use the Internet—and how differently they engage with the content—these days. This, of course, is thanks in […]

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“Digital Element’s contextual geolocation technology provides our customers an efficient, cost-effective and high quality solution for application availability and security problems, while supporting the latest IPv6 data.”

Calvin Rowland, VP of Technology and ISV Alliances, F5 Networks