Reverse geocoding

How New IP-Based ZIP+4 Geolocation Technology Gives Marketers a More Precise Target

Digital marketers are always looking for a competitive edge when it comes to segmenting and reaching their online audiences with relevant advertising, messages and special promotions. That “edge” typically comes from learning to leverage data to their advantage―and the deeper and more accurate that data the better. Digital Element is addressing marketers’ needs for more […]

Mexican Retail Chain Uses Geolocation to Improve Online Shopping

Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, currently offers a wide variety of products including electrical equipment, electronics, furniture, and apparel. The chain, operating 1,280 stores in Mexico, Brazil and Argentina, is undertaking a new ecommerce project to bring better service and ease of purchase to […]

The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]

What GPS Coordinates from Mobile Devices Really Mean to Marketers

When mobile users opt in to location-based services (in app) or share their locations (via the mobile web), the GPS-generated latitude/longitude coordinates are the only pieces of information returned. If you’re like most marketers, then getting data along the lines of Lat: 34° 6′ 6.2166” and Long: -84° 21′ 31.4568″ doesn’t hold much meaning unless […]

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Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
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“Now, more than ever, we need to be confident that we are complying with our content rights agreements across all the territories we serve, and it is of paramount importance to our business that the IP data we use to do this is accurate. Digital Element’s NetAcuity solution provides us with a highly accurate and comprehensive global database, and their solution was easy to integrate with our delivery systems.”

Clive Malcher, Head of Product Development and Technology, Channel 5
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