Real-time bidding

The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]

Hyperlocal Geolocation Technology Used as Real-Time Data Enrichment

The ADEX is a global technology specialist offering the next-generation data management platform (DMP) that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers. By adding NetAcuity EdgeTM hyperlocal IP geolocation […]

As Digital Video Explodes, So Goes the Need for Geolocation

Recent research from eMarketer shows that the U.S. audience for digital video—that is, video consumed on any digital device—will pass 200 million in 2015. In addition, spending on video advertising this year is expected to make up 28.7 percent of all U.S. digital display ad dollars, a 7.5 percent increase over 2014. As the leading […]

BidTheatre Adds IP Geolocation to Improve Segmentation and Targeting

BidTheatre’s demand-side advertising platform offers real-time bidding, precise audience targeting and creative optimization. It provides marketers access to thousands of premium ad networks and hundreds of thousands of publisher sites across the globe. Now those marketers will have access to a new level of geographic granularity to improve audience segmentation and advertising targeting with the […]

Admedo Increases CTR by Up to Five Times with IP Geolocation Targeting

Admedo provides advertisers and agencies with a self-serve advertising platform that allows real-time bidding, display retargeting, advertising optimization and reporting. The U.K. company recently added NetAcuity EdgeTM hyperlocal geolocation technology to expand targeting criterion for the platform. With the addition of more granular location data, Admedo can provide more relevant advertising to specific geographies – […]

AcuityAds Takes Geotargeting to the Next Level for RTB Campaigns

According to the Interactive Advertising Bureau (IAB), display and video real-time bidding (RTB) spending each more than doubled during 2012 to $1.948 billion and $387 million, respectively. In fact, IAB estimates that 22 percent of all online video advertising and 19 percent of display are now bought through RTB platforms. So it comes as no […]

Pricing Request

Digital Element pricing is based on two variables: data requested and estimated monthly volumes. Please contact us so that we can learn more about your specific needs.
  • Este campo é para efeitos de validação e deve ser mantido inalterado.

“We required industry-leading technology to meet our high standards of data accuracy, so selecting a well-established and trusted IP geolocation provider was an obvious choice.”

Elad Efraim, CTO and Co-Founder, eXelate