programmatic advertising

The Geolocation Barometer at ad:tech New York 2015

As always, the time we spend at ad:tech New York proves invaluable in terms of hearing about the latest challenges advertisers face in an ever-changing business landscape that is becoming increasingly driven by devices, data and (consumer) demand. Our team looks forward to exchanging ideas about how geolocation can help solve many of the very […]

Hyperlocal Geolocation Technology Used as Real-Time Data Enrichment

The ADEX is a global technology specialist offering the next-generation data management platform (DMP) that aggregates, segments and analyses data. This data enables advertisers, publishers and agencies to learn more about their audiences, providing actionable insight to help serve relevant content and advertising that instantly connects with consumers. By adding NetAcuity EdgeTM hyperlocal IP geolocation […]

Hyperlocal Postcode Targeting Records 34-Percent Improvement in Conversion Rates

    As a leading innovator in digital display trading, Media IQ has worked to identify and address the flaws within the global industry that prevent clients and advertisers from achieving the performance levels they require from their campaigns. In order to improve the accuracy and reliability of their clients’ targeted online advertising campaigns, these […]

Geo-signals and Their Role in Mobile Behavior

Ad innovators such as InMobi are looking for ways to build a deeper understanding of consumers based on their mobile behaviors. And, geo-signals are one of the most valuable pieces of consumer intelligence generated by mobile devices. With that in mind, InMobi, the world’s largest independent mobile advertising platform, has added hyperlocal IP geolocation technology […]

Krux Boosts Power of Data Management Solution with More Granular, Robust IP Geolocation

The number of digital devices and platforms available to today’s consumers has exploded globally in recent years. Recent studies show the average person owns and regularly uses roughly three different devices. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands. To help companies […]

Adbrain Increases Geotargetable Traffic to 50-70 Percent with IP Intelligence

Harnessing big data and reaching consumers across multiple screens are two big challenges marketers around the world are faced with every day. However, Adbrain is driving innovation when it comes to data-driven, multi-screen advertising solutions. Adbrain’s Demand Side Platform empowers advertisers to connect with audiences in real time across all screens. By leveraging the OpenRTB […]

As Part of a Global Expansion Plan, Yieldr Adds Hyperlocal Targeting Capabilities

Yieldr, a leading programmatic display advertising company, has incorporated hyperlocal IP data into its advertising platform as part of its global expansion plan. Yieldr’s programmatic advertising platform intelligently targets users and optimizes campaigns, allowing advertisers to transform first- and third-party data into actionable revenue driving results. By adding accurate geographic targeting capabilities, Yieldr will significantly […]

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“Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drives performance and results for their campaigns.”

Marco Muzzi, Director, AcuityAds