Mobile

Marketing in Latin America’s Growing Digital Economy

Analysts agree that Latin America still lags behind the majority of the world’s advanced economies when it comes to closing the digital divide. However, the region has made one of the biggest digital leaps forward during the last several years, more so than other emerging regions on the planet. Current research and future projections continue to reveal a great opportunity for marketers in Latin America’s emerging digital economy.

Importance of Accurate IP Geolocation Data in Worldwide Video DRM

May 10, 2017 Consumers around the world are increasingly augmenting, and in some cases replacing, traditional linear TV viewing with video streamed to computers and other IP-connected devices. Consumers want to use their own devices, and they expect access to live and on-demand content, both in the home and on the go. As a result, […]

How Big Players Use Device Intelligence for Web Optimization and Analytics

April 24, 2017 Today we spend as much as 68 percent of all digital media time using smartphones or tablets which only leaves 32 percent for using desktop computers. Not paying particular attention to mobile visitors is a wasted opportunity at best and a real threat to the business at worst, especially if the closest […]

Three Important Location-Based Strategies for 2017

January 11, 2017 A new year. A new set of strategies for companies looking to improve their online marketing endeavors in 2017. And, suffice it to say, it all begins with location. Last year, we saw a lot of focus on mobile measurement and attribution, expanded use of beacons, and a more all-in commitment to […]

IP Data’s Role in Mobile Attribution and Marketing Analytics

December 14, 2016 App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this […]

Ad:tech Tokyo: Staying Relevant in a Digital World Was Top of Mind

October 12, 2016 Digital Element’s number one job as the leader in the IP intelligence and geolocation industry is to respond to the current needs of marketers and stay attuned to future trends in the digital arena. That’s why we make it a practice to attend as many global advertising and marketing events such as […]

New Infographic Dispels Mobile Targeting Misperceptions

Location-based targeting is the most important factor when it comes to successful mobile marketing and advertising campaigns. While location-based technology is built into today’s mobile devices, users can choose to turn their GPS off or opt not to give apps permission to use their locations. That’s the bad news. The good news is: Marketers can […]

How to Use Mobile Geolocation Technology to Drive More Advertising Revenues

By 2017, mobile ad spending is projected to account for 66.6 percent of digital ad spending. Stats such as this show the continued growth of the mobile advertising market and how, within the next several years, it will dominate the digital ad spending arena. However, effectively monetizing mobile traffic has been a challenge for advertisers […]

How Going Global and Going Granular Go Hand in Hand for Ad Targeting Across Devices

Digital consumers own and use 3.64 connected devices today―from laptops to smartphones to tablets and wearables. Research indicates that quickly emerging innovations such as the Internet of Things (IoT), smart homes and telehealth will connect an additional 17.6 billion devices to the internet by 2020. This multi-screening phenomenon is also driving a greater need for […]

How New IP-Based ZIP+4 Geolocation Technology Gives Marketers a More Precise Target

Digital marketers are always looking for a competitive edge when it comes to segmenting and reaching their online audiences with relevant advertising, messages and special promotions. That “edge” typically comes from learning to leverage data to their advantage―and the deeper and more accurate that data the better. Digital Element is addressing marketers’ needs for more […]

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“There is no question that programmatic buying is becoming the future of marketing as more and more advertising inventory becomes digital.”

Marco Muzzi, marketing director for AcuityAds
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