Hyperlocal

C-Suite Needs More Education When it Comes to Location Data

While IP geolocation technology has been around for nearly two decades and is widely used across the globe in a variety of applications, there is still a certain aura of mystery around exactly what this technology is and what it can do. As the industry leader in the IP Intelligence and geolocation space, we relish our position to educate the marketplace and dispel any misperceptions that exist.

Top Criteria for Selecting an IP Geolocation Provider

Many companies claim to provide some form of IP geolocation data. However, there are vast differences between providers in the technologies they employ and service models they deliver. When selecting an IP geolocation provider, ask the following questions to make sure that the vendor you select is right for your business.

Marketing in Latin America’s Growing Digital Economy

Analysts agree that Latin America still lags behind the majority of the world’s advanced economies when it comes to closing the digital divide. However, the region has made one of the biggest digital leaps forward during the last several years, more so than other emerging regions on the planet. Current research and future projections continue to reveal a great opportunity for marketers in Latin America’s emerging digital economy.

How Big Players Use Device Intelligence for Web Optimization and Analytics

April 24, 2017 Today we spend as much as 68 percent of all digital media time using smartphones or tablets which only leaves 32 percent for using desktop computers. Not paying particular attention to mobile visitors is a wasted opportunity at best and a real threat to the business at worst, especially if the closest […]

Improve Engagement for Email Marketing Campaigns by Adding Hyperlocal Geolocation Data

March 29, 2017 The Email Service Provider (ESP) landscape continues to evolve, and the competition is as intense as ever to reach and engage target audiences. ESPs using more data points to personalize communications to drive end-user engagement will be among those that differentiate themselves in the marketplace. PostUp, the leader in end-to-end email marketing […]

The Role Hyperlocal IP Geolocation Technology Plays in Website Optimization

February 21, 2017 Sixty-three percent of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. Research such as this shows just how important it is for companies around the world to create the best web experience possible. Today, getting a website up and […]

IP Data’s Role in Mobile Attribution and Marketing Analytics

December 14, 2016 App stores are saturated. More than 4 million apps currently exist across various platforms today. It is becoming increasingly difficult for app marketers to acquire new customers and monetize at the same time. The apps market is constantly changing, making ongoing measurement a requirement―if a company wants to remain competitive in this […]

How to Use Mobile Geolocation Technology to Drive More Advertising Revenues

By 2017, mobile ad spending is projected to account for 66.6 percent of digital ad spending. Stats such as this show the continued growth of the mobile advertising market and how, within the next several years, it will dominate the digital ad spending arena. However, effectively monetizing mobile traffic has been a challenge for advertisers […]

How Going Global and Going Granular Go Hand in Hand for Ad Targeting Across Devices

Digital consumers own and use 3.64 connected devices today―from laptops to smartphones to tablets and wearables. Research indicates that quickly emerging innovations such as the Internet of Things (IoT), smart homes and telehealth will connect an additional 17.6 billion devices to the internet by 2020. This multi-screening phenomenon is also driving a greater need for […]

Brazilian Digital Advertisers Gain Access to More Precise Targeting Ahead of Olympics

According to eMarketer, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars. Additionally, other research is indicating that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for marketing technology […]

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“This is an extremely exciting time for digital advertising. Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drive performance and results for their campaigns.”

Marco Muzzi, Marketing Director, AcuityAds
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