Email Marketing

Improve Engagement for Email Marketing Campaigns by Adding Hyperlocal Geolocation Data

March 29, 2017 The Email Service Provider (ESP) landscape continues to evolve, and the competition is as intense as ever to reach and engage target audiences. ESPs using more data points to personalize communications to drive end-user engagement will be among those that differentiate themselves in the marketplace. PostUp, the leader in end-to-end email marketing […]

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“The industry now has an MRC-accredited source for geolocation data to which it can turn, which ultimately can lead to enhanced confidence throughout the digital advertising ecosystem.”

George W. Ivie, Executive Director and CEO, MRC
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