E-commerce

Why IP Information Is a Top-Five Fraud-Prevention Tool for Retail

December 29, 2016 Global ecommerce sales are predicted to reach $2.05 trillion in 2016, and are further estimated to grow to $3.58 trillion in 2019, according to eMarketer. A downside to this explosive growth is the increased opportunity for online fraud. In the United States, the percent of revenues retailers lost to fraud is up […]

Ad:tech Tokyo: Staying Relevant in a Digital World Was Top of Mind

October 12, 2016 Digital Element’s number one job as the leader in the IP intelligence and geolocation industry is to respond to the current needs of marketers and stay attuned to future trends in the digital arena. That’s why we make it a practice to attend as many global advertising and marketing events such as […]

Brazilian Digital Advertisers Gain Access to More Precise Targeting Ahead of Olympics

According to eMarketer, digital ad spending in Latin America is set to reach new heights with mobile grabbing a larger percentage of those overall dollars. Additionally, other research is indicating that up to half of the Latin American digital ad spend is originating in Brazil so there is a lot of opportunity for marketing technology […]

Digital Marketing in Chile Gets Boost from Hyperlocal Geolocation Solutions

Internet penetration in Chile is among the highest of any Latin American country, but digital advertising expenditure there lags behind the regional average, according to eMarketer. Industry experts attribute this to the slow-down in the economy as well as the need for more accurate digital advertising solutions that can reliably reach consumers. “The economic downturn […]

Mexican Retail Chain Uses Geolocation to Improve Online Shopping

Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, currently offers a wide variety of products including electrical equipment, electronics, furniture, and apparel. The chain, operating 1,280 stores in Mexico, Brazil and Argentina, is undertaking a new ecommerce project to bring better service and ease of purchase to […]

LATAM E-Commerce Companies Gain Access to New Mobile Geolocation Solution

Latin America is the world’s second-fastest growing e-commerce market after China. According to eMarketer, Brazil alone ranked No. 10 worldwide. Combine those stats with the fact that the country also boasts a high mobile penetration, and it’s not hard to understand why ecommerce companies doing business in this region are ideally suited for mobile geolocation […]

Shop.Org 2015: Change Continues, But Fundamental Consumer Needs Remain

We always look forward to Shop.org each year, not just to share how our geolocation and IP Intelligence solutions can address retailers’ digital marketing challenges, but also to get a bead on the latest trends, commentary and research around the technologies that will most likely influence consumer’s shopping habits and, ultimately, their buying decisions. While […]

IRCE 2015: In Case You Missed It

This was our eighth year participating at IRCE and being an integral part of the conversation in terms of addressing the future opportunities and challenges for retailers. IRCE always provides us with a unique platform to network with retail professionals from across the world─one on one─to discuss how technology can not only help them perform […]

Get in the Marketing Fast Lane with Wi-Fi Targeting

It’s that time to spring forward again, and we want to put companies in the fast lane by helping them take their mobile marketing campaigns to a new gear. Today, more than two-thirds of U.S. consumers prefer Wi-Fi networks over their cellular service so companies simply cannot afford to ignore this type of targeting if […]

Digital Marketing: A Look Back at 2014 and Look Ahead to 2015

The boundaries for digital marketing are limitless when you consider the explosive growth in consumers’ use of smartphones, tablets, laptops, smart TVs, social media, search engines, online videos, gaming─and the list goes on. As 2014 draws to a close, I want to take time to reflect on the influences that helped direct the ongoing evolution […]

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“We evaluated all vendors in the marketplace and found Digital Element’s IP Intelligence solution to be the most accurate.”

Remy Bossu, Secretary General, EMSC
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