iMatch Cites Brand Trust, Data Accuracy as Drivers for Selecting Digital Element’s IP Intelligence Solution

Online Advertising Veterans Have a Decade of Experience with Digital Element

AD:TECH NEW YORK AND ATLANTA – (November 4, 2010) – aiMatch (now SAS Institute), an ad serving platform focused on delivering digital advertising technology and services to online publishers, brings with it more than a decade of industry experience, including its trust in Digital Element’s  IP Intelligence solutions, which enables online advertisers and marketers to perfect audience segmentation and targeting capabilities.

aiMatch founders have worked together extensively since 1996. Founders Jeff Wood, Guy Taylor and Ryan Treichler have more than 40 years of combined experience in the online advertising industry and have spent more than 10 years working together at Microsoft, aQuantive, Accipiter and Engage.

While at Engage, Ryan Treichler, who currently serves as CVO and vice president of product management at aiMatch, was an early adopter of Digital Element’s geotargeting technology and quickly realized the strategic advantage it brought to the online advertising world.

“Engage was one of the first ad-serving companies to use Digital Element’s IP Intelligence technology,” said Treichler. “Now at aiMatch, we have continued our relationship with Digital Element, based not only on our past experience and trust in the technology, but also in the company’s ability, over time, to maintain its position as best of breed in the advertising industry. The technology continues to come out on top in regard to accuracy, and for a new company establishing its brand, such as aiMatch, that was a strong consideration.”

Advertising Intelligence Tools Demand Data Accuracy

aiMatch has created a single, comprehensive solution for publishers to create, forecast, model, deliver and analyze online advertising products. aiMatch delivers advanced advertising intelligence tools to help customers manage sales performance and analyze the data that impacts revenue, and to take “intelligent” action based on that data. aiMatch overcomes the limitations of traditional ad serving solutions by enabling the analysis of unlimited amounts of data, ranging from the very simple to the extremely complex, and making that data actionable.

“We have enjoyed a long-standing relationship with the founders of aiMatch and consider them to be a part of our corporate history,” said Rob Friedman, co-founder and executive vice president, Digital Element. “Our company’s singular focus on high data accuracy, both in the United States and abroad, has allowed us to enjoy long-term relationships with advertising networks that know our brand and look to us as the having the most tested, market-proven solution available.”

Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more.

Added Treichler, “We’ve built one holistic, data-centric platform that contains everything online publishers need to maximize their return on advertising investments. Geolocation is a crucial component to the data set and helps ensure ads are being delivered to the right audiences.”

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world’s largest networks, websites, video portals and social networks, access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, video streaming localization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.

For more information on how to uncover new levels of insight about online users, please visit Digital Element is a business unit of Digital Envoy.

About aiMatch

Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, helping them create new and better defined audiences, create new revenue opportunities, and maximize the value of their advertising inventory.

At aiMatch we understand that premium inventory is a publisher’s primary online advertising asset. That is why the aiMatch solution equips publishers with a comprehensive platform to help them make intelligent decisions. We solve the complexity of sales performance management, business intelligence, forecasting, simulation and ad delivery with unprecedented and scalable capabilities that match the best use of a publisher’s online advertising inventory.

aiMatch connects insight to action, enabling users to view and interact with data in the “big picture” – to be proactive and effective in inventory placement, packaging and pricing. For more information, visit

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