Industry-leading IP geolocation technology used to enhance advertising performance
London, UK, 28 May 2014: Digital Element, the leading provider of IP geolocation technology, today announced that Admedo, a leading online advertising demand-side platform, has deployed its NetAcuity Edge® hyperlocal geolocation technology to increase advertising relevancy.
Admedo provides advertisers and agencies with a self-serve advertising platform that allows real-time bidding, display retargeting, advertising optimisation and reporting. Adding location as a targeting criterion to the platform’s capability provides more relevant advertising to specific geographies; increasing media spend efficiencies and ROI.
Nick Moutter, CEO, Admedo, commented: “Digital Element’s IP geolocation technology enables us to provide our clients with the ability to target ads that are appropriate and relevant for their target audiences. As a result of using this technology, we have been able to drive down bid rates and increase client campaign CTR by up to five times, resulting in significant savings over a more general targeting strategy.”
Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity Edge technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity Edge provides the most detailed, hyperlocal dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.
“We are thrilled to be working with Admedo, helping to deliver more relevant and efficient advertising campaigns for their clients,’’ commented Charlie Johnson, Digital Element’s Senior Media Director, Europe. “Connecting with users in a meaningful way is core to a campaign’s success, we are pleased to be helping Admedo advance their product offering.’’
Admedo joins some of Digital Element’s other high-profile advertising platform clients including Microsoft, DoubleClick, Collective, MediaMath, Crimtan, AOL’s ADTECH and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world.
Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
Admedo is a self-serve RTB Display and Retargeting platform. The platform helps advertisers and agencies to drive traffic, leads and conversions with industry best RTB advertising technology.
The intuitive dashboard can have an advertiser up and running in minutes regardless of their budget and expertise, whilst providing them with automated campaign optimisation to achieve optimum performance.
Admedo is the performance-driven online advertising platform for all.
Demo the platform for free or sign up for an account by visiting http://www.admedo.com/.
Hazel Johnstone, GingerMay Marketing
Tel: +44 (0)203 642 1124